The Page Group Archive | Branding & Marketing Strategy

Brand Strategy and PR are connected

Brand Strategy and PR are interconnected in their need to deliver a consistent message to your audience, clients, and staff. Both must be on the same pages and both must understand the strategies of the other department. Jenny offers up some idea’s on how to build that relationship between brand...

Small business financing

Posted in Business Articles by Page on September 7, 2018

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Small business financing for the novice start up and growth company is always a challenge. Our friends over at UpCounsel have supplied us with a wonderful article that helps you understand the attributes and risks of the various forms of financing that new company or growth oriented firm. Take...

Often Less is more for effective brand strategies.

Posted in Branding Articles, Marketing Articles by Page on August 30, 2018

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Often less is more: Can your brand strategy be affected by using a strategy of Less is often More? The right campaign is the key to success not the volume of campaign. As an example: To run a social campaign, as an example, that repeats the same message time...

Looking back at the 24 Hours of Daytona

Posted in Business Articles, Marketing Articles by Page on August 24, 2018

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24 Hours of Daytona : Looking back at some of the great activations created for our client CrowdStrike take a few minutes and remember the amazing 24 Hours of Daytona with Fernando Alonso, United Autosports, and all the CrowdStrike Guests. Motorsports activation really works, and it builds unique Business relationships...

Brand Ambassadors exist inside your own company.

Posted in Branding Articles, Business Articles by Page on August 23, 2018

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Brand Ambassadors: Many companies fail to realize the important marketing tool they have within their own businesses. Every customer who touches and employee inside your company is influenced by that interaction. In todays world it is important to recognize the value of each of your employee’s in communicating a consistent...

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Brand Strategy and PR are connected

Small business financing

Often Less is more for effective brand strategies.

Looking back at the 24 Hours of Daytona

Brand Ambassadors exist inside your own company.

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