The Page Group Archive | Branding & Marketing Strategy

Traits of Marketing Leaders

Posted in Marketing Articles by Page on July 20, 2016

Drew looks at the various traits of marketing leaders in todays competitive marketing marketplace. An interesting read that might allow you to move up the corporate marketing ladder. Five Traits of a Modern Marketing Leader By Drew Neisser. Published on July 20, 2016. Without a doubt, Rich Kylberg embodies the modern...

Is Harley-Davidson for Sale?

Posted in Business Articles by Page on July 19, 2016

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Harley-Davidson leads the US marketplace in motorcycle sales of large displacement heavy VTwin motorcycles, and following our recent economic downturn has been seeing stability and growth once again, but does this allow opportunity for acquisition? Check out this very interesting Business Insider article suggesting this is just the time...

B2B Loyalty celebrates customers.

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B2B marketing is unique in many ways, but today we have found that both consumer marketing as well as B2B marketing requires celebrating your customers and connecting more closely with them. In both areas the customer is our focus, and to build a loyal consumer you need to appeal...

Social media success??? How is it achieved?

Posted in Business Articles, Marketing Articles, Social Media Articles by Page on July 19, 2016

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Social media is a nightmare for many marketing departments. The choices, how to manage, what content to push, how to engage, what generates activation, which are the best tools, how do we use these tools, and so much more. We often look outside for the expertise to help us drive...

Live Video works, but it has to be focused.

Posted in Branding Articles, Business Articles, Marketing Articles by Page on July 18, 2016

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Live video has become counterpoint of so much of today’s media, and now it is transitioning into the world of advertising. Event marketing companies can benefit greatly from utilizing live video to broadcast to their core audience those events that have great meaning to their customers. Companies introducing...

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Traits of Marketing Leaders

Is Harley-Davidson for Sale?

B2B Loyalty celebrates customers.

Live Video works, but it has to be focused.

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