The Page Group Archive | Branding & Marketing Strategy

Social media success??? How is it achieved?

Social media is a nightmare for many marketing departments. The choices, how to manage, what content to push, how to engage, what generates activation, which are the best tools, how do we use these tools, and so much more. We often look outside for the expertise to help us drive...

Live Video works, but it has to be focused.

Posted in Branding Articles, Business Articles, Marketing Articles by Page on July 18, 2016

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Live video has become counterpoint of so much of today’s media, and now it is transitioning into the world of advertising. Event marketing companies can benefit greatly from utilizing live video to broadcast to their core audience those events that have great meaning to their customers. Companies introducing...

Fads and Trends – Can Pokemon Go last?

Posted in Business Articles, Internet Marketing, Marketing Articles, Social Media Articles by Page on July 14, 2016

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Pokemon Go will it last? Will it be a fad and fade away? Pokemon Go is truly taking off, and in almost every news show, and social setting we are hearing more and more about this tremendous action filled activity. As we often see in social media,...

Customer Experience often drives luxury purchasing habits.

Posted in Branding Articles, Marketing Articles by Page on July 14, 2016

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Customer Experience is the #1 connector between a customer and a brand. It is the influencer that keeps a customer engaged with the brand. It is the feeling that drives customer confidence in buying products from your brand. It is the reminder of confidence in a brand....

Emotions Drive buying behavior.

Posted in Business Articles, Marketing Articles by Page on July 14, 2016

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Emotions often drive buying behavior. Marketers need to constantly understand the connection that consumers have with their brand. In the consumer marketplace we often find that it is the emotion connected to buying a product that drives the buying decision, and this is especially prevalent within the Luxury products...

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Live Video works, but it has to be focused.

Customer Experience often drives luxury purchasing habits.

Emotions Drive buying behavior.

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