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Social Media Trolls can impact the image of your brand.

What is the risk of a social media trolls affecting your brand? At The Page Group we are constantly reminding clients that if your going to engage in the social media marketing landscape you need to do so with open eyes. One of the biggest concerns is that if...

Creative Mobile Marketing Strategies.

Posted in Marketing Articles by Page on September 21, 2016

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As we move into this heavy analytics world of marketing Creative Mobile marketing strategies are the ones that lead the pack. Don’t loose touch with the need to be innovative, creative, and appealing to your audience as you rush to put more content in front of them that is driven...

How to build influencer marketing strategies.

Posted in Marketing Articles, Social Media Articles by Page on September 21, 2016

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Relevance in influencer marketing is key to success within many of the new and exciting app’s that are coming online. If we don’t have relevance to the audience, and the ability to scale the programs to be effective then we waste time and money. Check out how Viber established...

Marketing & Product Development live together…

Posted in Business Articles, Marketing Articles by Page on September 20, 2016

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Marketing and product development are tied hand in hand. This article written by Belkin’s CMO tells a story many of our industry leading R&D companies fail to follow….the customer leads not the R&D departments. Consumers need to eventually purchase goods and services and they need to fulfill their own...

Do the five senses impact holiday purchasing?

Posted in Business Articles, Marketing Articles by Page on September 20, 2016

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Our five senses have always lead human behavior, and even today with all of the social media and other marketing tools at our disposal we find that the final decision often comes down to how we as marketers build our plans, develop our products, and execute or programs to effectively...