Tag Archives: video

The future of Video Advertising

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The State Of Online Video Advertising CMO EXCLUSIVES | September 11, 2013 by Giselle Abramovich Senior & Strategic Editor Online video advertising–any video content a brand creates to influence consumer purchase–comes in all different forms and on many different platforms. But no matter how or where you serve it, it is poised for...
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5 Myths of Video Marketing (& How to Overcome Them)

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ROARING OR BORING | Kevin Daum Nov 20, 2012 Are you making the most of your online video program? Here are five big misconceptions you should avoid along with effective remedies.  Ever since Television station WNBT broadcast a Bulova Watch commercial before a Brooklyn Dodgers versus Philadelphia Phillies game on July 1st, 1941, companies...
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Online Video Killed The Video Star

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According to the IHS Screen Digest Television Intelligence Report, U.S. cable subscribers are on pace to lose 3 percent of their subscribers this year, following a now longtime trend among U.S. cable operators–the ninth consecutive year of decline in cable video subscribers, going back to 2004. At the same time,...
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