Tag Archives: tv advertising

Are TV Networks Ads Dying?

TV Networks ads still remain a huge investment in most marketing department budgets, but is this institution dying?  Are trends and patterns changing?  This article recently placed in Variety magazine tackles that subject and looks at how the TV Networks themselves are having an impact on the relevance of TV...

New Life For Old Media – TV

CMO EXCLUSIVES | September 24, 2013 by Keith Loria Contributing Writer To paraphrase Mark Twain: The death of TV has been greatly exaggerated. ARTICLE HIGHLIGHTS: Television is no longer a one-way flow of information. The intersection of TV content and digital content has helped boost the ability of TV to engage audiences. What...