CMO EXCLUSIVES | March 05, 2013 First there were 10. Our inaugural “CMO’s Guide To The Social Media Landscape,” in 2010, included the top players of the day: Twitter, Facebook, Flickr, LinkedIn, YouTube, Digg, StumbleUpon, Yahoo, Reddit, and Delicious. As the social sphere continued to grow and change, we added a couple...
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Tag Archives: trends
All Baby Boomers Are Not Created Equal
CMO EXCLUSIVES | March 12, 2013 Marketers are missing the boat when it comes to breaking out one specific and essential group: Baby Boomers. ARTICLE HIGHLIGHTS: Marketers are not really prepared to market to an older generation. People over the age of 65 spend $7 billion online annually. Only 15 percent of...
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TPG Social Media