Key Tech Trends: Where Do Marketers Go From Here? CMO EXCLUSIVES | July 06, 2015 by Mark Asher Head of Market Intelligence & Strategy Adobe The shift to mobile. Billions of devices. Big data. Virtual reality. These concepts are common parts of marketers’ everyday language. They also underscore many of our recent...
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Tag Archives: trends
Brand Stickiness – Adobe’s analysis of the Best of the Best 2015
Brand stickiness is critical to long term success. Adobe analyzes the Best of the Best in marketing to find out who is doing it right. check out this excellent in-depth analysis of the marketplace and where trends are heading, and what markets performing to their best. How...
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Study: Changing trends in B2B & B2C mobile traffic
Marketing is changing and often today we see the transitioning between marketing strategies in the B2C world working their way over to the B2B world as adoption of new marketing techniques takes place. It is all driven off of customer adoption of the technologies. We obviously have seen this...
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Social media reports and analysis
Here is the Q2 review and analysis of Social Media, Search and Social Traffic. Remember, it always needs to be applied to your customers and your needs so although research done on big data bases do point out the overall relevance decisions still need to be made based on...
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Are your social media programs failing and why?
How have your social media efforts trended? For most it has not been a positive experience. This article delves into the many imperfections of social media and why it works or doesn’t. Social media needs to be highly targeted and focused to succeed, and most treat it like...
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Trends show Mobile’s continued growing strength…
Mobile is not the market leader in online sales, but it definitely has an impact on helping shape the purchase or buying decisions of today’s marketplace. This article delves into five of the trends impacting mobile marketing today, and share’s insights on its impact and reach. From this...
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Do you understand your customers habits?
The Page Group believes that knowing your customer inside and out is the secret to engagement with them, and it allows you the understanding of how to bring them closer to your brand. Take some time to read thru this great article by Marsha and learn more about why...
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What is our Digital World looking like?
You are tired of hearing me state this, but to succeed in today’s digital world we need to be sensitive to the consumers we serve. We cannot chase every new digital experiment that comes to market. We cannot time and again test new technologies and throw them away after...
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Understanding Video Use, Video Trends, Video Viewing in 2013
Video viewing is changing daily, but with the huge platforms that sports offers viewers it is one of the fast adopters of video technology around. GoPro, YouTube, and related technologies have helped the category explode, but the real reason is driven by the diversity of content an enthusiast can...
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Marketing Trends for 2014
CMO posts their perspective of the Top 11 Marketing Trends For 2014 MARKET RESEARCH CMO EXCLUSIVE | December 18, 2013 By Mercedes M. Cardona, Contributing Writer, CMO.com Could the digital dust be ready to settle? After the explosion of mobile and social media during the past two years, 2014 is shaping up...
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