Tag Archives: TPGBrandStrategy

Mobile Marketing – Understanding your customer is job #1

Posted in Marketing Articles by Page on January 13, 2014

TPG agrees with Giselles perspective. We always focus on the consumer and how they connect and interact with the company/brand before we develop the strategies (online of off) to connect with them. Todays shopper makes many different choices throughout their day based on how they “need” to interact with...

Personal Branding for 2014

Posted in Branding Articles by Page on January 13, 2014

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TPG likes sharing these opinions of others so you can determine what works best for your brand strategy, but we would always caution you on how much, and what material you put into the public domain. It is essential that your social media, web, and digital team understands the...

Another Brand Resolution for 2014

Posted in Branding Articles by Page on January 13, 2014

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Here is Jeremiah Gardners posting on his blog regarding Brand Resolutions for 2014. He takes a path much different from many, but shares values that we should consider in the evaluation of our brand planning for 2014. BRANDS, RESOLVE TO SHIFT YOUR FOCUS IN 2014 GET OUTSIDE YOUR BUILDING,...

Experts discuss One-to-one Marketing and its future.

Posted in Marketing Articles by Page on January 10, 2014

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At TPG we understand that all the excitement in One-on-One marketing online is the expectation that you can craft your message specifically to meet the individual needs of specific clients just when they express interest in the topic or thru the words, images, and searches we conduct online. One-on-one marketing...

Marketing Trends for 2014

Posted in Marketing Articles by Page on January 8, 2014

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CMO posts their perspective of the Top 11 Marketing Trends For 2014 MARKET RESEARCH CMO EXCLUSIVE | December 18, 2013 By Mercedes M. Cardona, Contributing Writer, CMO.com Could the digital dust be ready to settle? After the explosion of mobile and social media during the past two years, 2014 is shaping up...

Whats the difference between Marketing, Public Relations, Advertising, and Branding.

Posted in Uncategorized by Page on January 7, 2014

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As posted on “@Brilliant Ad’s” Twitter Account A fun representation of Marketing and its segments. Enjoy. ...

Are Customers Loyal to Brands or Loyal to Products???

Posted in Uncategorized by Page on January 7, 2014

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It is not often that I post argumentative content about an article that I post on our website, but in this case I have to. Although I agree that customers often identify with a specific product within a brands portfolio when asked specifically about their brand loyalty there is so...

E-mail Marketing is still King.

Posted in Uncategorized by Page on January 7, 2014

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Why marketers should keep sending you e-mails There’s a reason your inbox always seems jam-packed: e-mail marketing works. But companies can get smarter about ensuring every message counts. January 2014 | byNora Aufreiter, Julien Boudet, and Vivian Weng It’s a postholiday tradition up there with returning unwanted gifts and vowing to exercise...

Here is a look at the top viral video’s for 2013

Posted in Internet Marketing by Page on January 3, 2014

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Below you will see links to the top ten viral video’s of 2013, but you also can have access to the top 40 by going to the link at the bottom of the article. The fun of viral video’s is you don’t know when they will happen or who did...

Bot Traffic overtakes Human traffic online…

Posted in Uncategorized by Page on January 3, 2014

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TPG has always been concerned over web traffic numbers. How does the CMO separate fact from fiction in this big data world we are in. Today over 50% of all web traffic is generated by Bot’s which obviously does not turn into results for companies impacted. As we work...