BY BETH HAYDEN | 07-09-2012 | 8:30 AM This article is written by a member of our expert contributor community. No one cares about your products and services in and of themselves; they just want their problems solved. Pinterest allows you to become that resource. Added bonus? Cupcakes. Here’s...
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Tag Archives: TPGBrandStrategy
9 Beliefs of Remarkably Successful People
The most successful people in business approach their work differently than most. See how they think–and why it works. I’m fortunate enough to know a number of remarkably successful people. Regardless of industry or profession, they all share the same perspectives and beliefs. And they act on those beliefs:...
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7 Things You’re Doing Wrong on LinkedIn
Most professionals use the social networking site in some capacity–but one expert says they’re making a lot of mistakes. Flickr/Coletivo Mambembe Today, LinkedIn is the No. 1 social media platform for professionals. Estimates of professional participation in LinkedIn are as high as 83%. But when I talked to...
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This INSANE Graphic Shows How Ludicrously Complicated Social Media Marketing Is Now
Charlie Minato | May 17, 2012, 10:22 AM | 684,922 | 295 Maybe this is the reason General Motors went “mental” and pulled its Facebook ad budget. Digital marketing is confusing—really confusing—as this insane graphic shows (below). Trying to navigate through the various new social media categories, blogs, sharing sites, and...
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What is a Brand?
What is a Brand? It is an identifier, and promise of distinction that positions a brand uniquely to its customers, employee’s, shareholders, and clients. A brand connects the products and services that a company offers with the consumer. In the 70’s, and before, brand strength was identified by one...
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