Tag Archives: TPGBrandStrategy

Brands Create Value

Apple world’s most valuable brand, Ferrari most powerful 19 FEBRUARY 2013 US electronics giant Apple has been crowned the world’s most valuable brand with a brand value of $87.3bn, but Ferrari is the world’s most powerful brand, according to the BrandFinance Global 500. According to the ranking, the value of the...

Content Marketing Best Practices: 5 Tips for the Modern CMO

Posted in Branding Articles by Bob on February 16, 2013

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By BRIAN KARDON published FEBRUARY 14, 2013 I am a seasoned chief marketing officer. I went to an Ivy League college, have an MBA from Wharton, served for many years as CMO of a billion-dollar publisher, and most recently, served as CMO of a major technology consultancy. Yet just a few years ago, I...

Portals and Social Undervalued in Conversions: Aggregate Knowledge

Posted in Online Marketing / SEO / SEM Articles by Bob on February 16, 2013

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Susan Kuchinskas | February 14, 2013 | 1 Comment sponsored by: Adobe Social media and ad exchanges deliver clicks and conversions at the lowest cost of all channels, but networks and exchanges don’t deliver high-quality, long-term customers, according to a new report from Aggregate Knowledge. When a marketer’s goal is to reach new consumers and be...

The New SEO: Search Marketing Integration

Posted in Online Marketing / SEO / SEM Articles by Bob on February 7, 2013

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Brad Miller, January 30, 2013 Every year, somebody proclaims that SEO is dead simply because Google has made some changes to its algorithm. But don’t worry, this post won’t be declaring that SEO is dead, dying, or even coughing up blood. However, the days of SEO as a distinct,...

Six social-media skills every leader needs

Posted in Social Media Articles by Bob on February 4, 2013

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Organizational social-media literacy is fast becoming a source of competitive advantage. Learn, through the lens of executives at General Electric, how you and your leaders can keep up. FEBRUARY 2013 • Roland Deiser and Sylvain Newton Few domains in business and society have been untouched by the emerging social-media revolution—one...

Are Too Many Metrics Blurring Your View Of Your Customer?

Posted in Internet Marketing, Marketing Articles by Bob on January 18, 2013

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CMO EXCLUSIVES | January 15, 2013 The importance of establishing connections between individuals and brands–and measuring their impact–is growing. As brand messages are being influenced more and more by social conversations and the insights garnered by users, businesses are often formulating advocacy metrics to justify their user engagement programs....

‘Digital marketing’ to become just ‘marketing’ in 2013

Posted in Internet Marketing, Marketing Articles, Online Marketing / SEO / SEM Articles by Bob on January 9, 2013

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Wed, 9 Jan 2013 | By Lara O’Reilly Digital is set to lose its prefix and just be referred to as “marketing” this year as all marketers’ output will become “inherently digital” over the coming months, Forrester predicts. The research company forecasts that digital budgets will become 20 per cent...

8 Things Remarkably Successful People Do

Posted in Business Articles, Marketing Articles by Bob on January 7, 2013

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The most successful people in business work differently. See what they do–and why it works. Getty I’m fortunate to know a number of remarkably successful people. I’ve described how these people share a set of specific perspectives and beliefs. They also share a number of habits: 1. They don’t...

How To Integrate Social Customer Service Into Your Marketing Strategy

Posted in Internet Marketing, Marketing Articles, Social Media Articles by Bob on December 18, 2012

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You’re spending a significant part of your digital marketing budget on getting fans and followers; your TV spots link to your Facebook page, but what do people see when they get there? Unfortunately for most brands, what they see is you ignoring your customers. ARTICLE HIGHLIGHTS: Social media isn’t...

Maintaining a Unified Brand in a Fragmented World

Posted in Branding Articles by Bob on December 17, 2012

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by Dae Ryun Chang and Don Ryun Chang | 7:00 AM December 17, 2012 How can brands nimbly navigate the difficult waters of increasingly fragmented markets? How can brand managers win back some of the control they have lost to consumers in the age of social media? Take for instance the...