Here at The Page Group we agree with the majority of Sarah’s statements as we also agree that CMO’s are not doing enough about how our customers interact and engage with our companies before we build our brand strategies. One of the big problems is that the consumer is...
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Tag Archives: The Page Group
What is Coca-Cola’s next Mobile Strategy
Coca-Cola Mobile Strategy: ‘Phone In One Hand, Coke In The Other’ CMO EXCLUSIVES | January 15, 2014 by Giselle Abramovich Senior & Strategic Editor CMO.com RELATED ARTICLES Mobile Music Listeners Press Play On Smartphones 5 Mobile Marketing Musts For 2014 Citi Exec: Mobile Payments Evolving Into Smart Device Utility Big Growth For B2B...
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Social Resolutions for 2014
The secret to any campaign is how successful we are at personalizing the message and connecting with our customers in a way that benefits them. TPG will always look to develop strategies online of offline that bring value to the consumer and their experience in dealing and interacting with the...
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Mobile Marketing – Understanding your customer is job #1
TPG agrees with Giselles perspective. We always focus on the consumer and how they connect and interact with the company/brand before we develop the strategies (online of off) to connect with them. Todays shopper makes many different choices throughout their day based on how they “need” to interact with...
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Personal Branding for 2014
TPG likes sharing these opinions of others so you can determine what works best for your brand strategy, but we would always caution you on how much, and what material you put into the public domain. It is essential that your social media, web, and digital team understands the...
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Another Brand Resolution for 2014
Here is Jeremiah Gardners posting on his blog regarding Brand Resolutions for 2014. He takes a path much different from many, but shares values that we should consider in the evaluation of our brand planning for 2014. BRANDS, RESOLVE TO SHIFT YOUR FOCUS IN 2014 GET OUTSIDE YOUR BUILDING,...
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Experts discuss One-to-one Marketing and its future.
At TPG we understand that all the excitement in One-on-One marketing online is the expectation that you can craft your message specifically to meet the individual needs of specific clients just when they express interest in the topic or thru the words, images, and searches we conduct online. One-on-one marketing...
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Marketing Trends for 2014
CMO posts their perspective of the Top 11 Marketing Trends For 2014 MARKET RESEARCH CMO EXCLUSIVE | December 18, 2013 By Mercedes M. Cardona, Contributing Writer, CMO.com Could the digital dust be ready to settle? After the explosion of mobile and social media during the past two years, 2014 is shaping up...
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Whats the difference between Marketing, Public Relations, Advertising, and Branding.
As posted on “@Brilliant Ad’s” Twitter Account A fun representation of Marketing and its segments. Enjoy. ...
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Are Customers Loyal to Brands or Loyal to Products???
It is not often that I post argumentative content about an article that I post on our website, but in this case I have to. Although I agree that customers often identify with a specific product within a brands portfolio when asked specifically about their brand loyalty there is so...
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