Tag Archives: structure

How to build a Great Homepage?

With the ever changing algorithms of each web search engine the proper tools are needed with each change to be successful. Here is some helpful tips that “Might” help each of us improve our ability to build successful websites and home pages. The more knowledge we all have...

5 Facets Of The Highly Effective Marketing Organization

Posted in Business Articles by Bob on May 22, 2013

No comments

CMO EXCLUSIVES | May 15, 2013 by Lou Guercia President & CEO Scribe The highly effective marketing organization of 2013 will stand out as a master of leveraging smart customer data insights–insights culled from the deluge of information coming from digital, social, and mobile to drive meaningful business outcomes. These organizations also...

Is Marketing Magic???

Posted in Marketing Articles by Bob on February 22, 2013

One comment

The Magic Of Marketing CMO EXCLUSIVES | February 19, 2013, by Nick Corcodilos , Contributing Writer , CMO.com Mark Levy received his first Tannen’s Catalog Of Magic when he was just a boy. He bought his first magic trick from that book. The accompanying instruction sheet was mainly a script–magicians call it the “patter story”–to get...

Brands Create Value

Posted in Branding Articles, Business Articles by Bob on February 22, 2013

One comment

Apple world’s most valuable brand, Ferrari most powerful 19 FEBRUARY 2013 US electronics giant Apple has been crowned the world’s most valuable brand with a brand value of $87.3bn, but Ferrari is the world’s most powerful brand, according to the BrandFinance Global 500. According to the ranking, the value of the...

Content Marketing Best Practices: 5 Tips for the Modern CMO

Posted in Branding Articles by Bob on February 16, 2013

3 comments

By BRIAN KARDON published FEBRUARY 14, 2013 I am a seasoned chief marketing officer. I went to an Ivy League college, have an MBA from Wharton, served for many years as CMO of a billion-dollar publisher, and most recently, served as CMO of a major technology consultancy. Yet just a few years ago, I...