Tag Archives: strategic thinking

Whats marketings next big idea?

Marketers are always seeking the next Big Idea, but each of these new idea’s need to always be driven off the principal of how they will engage with and connect the consumer more closely with the brand. then we must evaluate how we can measure the action to be taken...

How to Write a Brand Plan

Posted in Branding Articles by Bob on March 25, 2013

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June2012 A well-written Brand Plan helps to align an organizationaround the direction, the choices and the tactics that need implementing for a brand to achieve their goals. The Brand Plan unites functions such as marketing, sales, product development outlining what each group needs to do for the brand to be successful, while setting...

Brand Equity Research – The Name Game

Posted in Branding Articles, Marketing Articles by Bob on March 4, 2013

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CMO EXCLUSIVES | February 28, 2013 by Marianne Moore Partner Strategic Services Stein + Partners Brand Activation Here we explore the important (but sometimes overlooked) step of making certain you understand the value of your brand’s current name. Certainly there are many times when a new name is called for, but often we...