Tag Archive for "steve jobs" | Branding & Marketing Strategy

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Untold story of Steve Jobs

Posted in Business Articles by Page on March 19, 2015

FAST COMPANY THE STEVE JOBS YOU DIDN’T KNOW: KIND, PATIENT, AND HUMAN The untold story of Tim Cook’s friendship with Steve Jobs—and why Jobs wouldn’t let Cook try to save his life. BY RICK TETZELI AND BRENT SCHLENDER According to Apple CEO Tim Cook, he first learned about Steve’s need for a liver transplant in January...

Steve Jobs Quote that should be core to every marketing departments strategy.

Posted in Business Articles by Bob on September 10, 2013

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Steve Jobs once said, “You’ve got to start with the customer experience and work backwards to the technology. You can’t start with the technology and try to figure out where you’re going to try to sell it. … A vision for Apple is: What incredible benefits can we...