Tag Archives: social media

Big Data is Everywhere, but how do you use it???

Posted in Analytics, Social Media Articles by Bob on May 7, 2013

Say It With Me: Big Data, Big Data, Big Data CMO EXCLUSIVES | April 11, 2013 by Mike Azzara Chief Content Strategist Stein + Partners Brand Activation Everywhere you look, there’s a story about big data’s impact on something. For example, on Monday, I received an email newsletter from CMO.com touting the top...

What is Social Media? Advertising? PR?

Posted in Internet Marketing, Marketing Articles, Social Media Articles by Bob on May 6, 2013

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PR excels at messaging, but advertising focuses on results. So where does that leave your social media marketing? Who manages your company’s social media? The social world for marketers remains a space where rules are yet to be written. But whether you think of social media as PR or marketing...

Customer Driven Marketing & Customer Experience lead your brands path…

Posted in Analytics, Business Articles, Online Marketing / SEO / SEM Articles by Bob on May 3, 2013

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As we evaluate our decisions regarding marketing in todays competitive landscape we need to understand that there is a huge data field available to us to help guide our pathways to success in reaching and connecting with our consumer. TPG believes it all begins with understanding all that you can...

Social Media, Ad Spend, Results compiled that you should know before you plan your next marketing spend.

Posted in Analytics, Branding Articles, Internet Marketing, Marketing Articles, Social Media Articles by Bob on April 25, 2013

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The information below is a wonderful compilation of results of numerous survey’s, analysis, research and tests regarding the effectiveness of our marketing spend. It looks at where we spend, how we spend, and the results we get from the efforts. It presents in a very unbiased perspective complied...

Disconnecting from social media – How do you separate from Facebook, Twitter, Amazon, Linkedin, and others???

Posted in Business Articles, Internet Marketing, Marketing Articles, Online Marketing / SEO / SEM Articles, Uncategorized by Bob on April 24, 2013

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Breaking Up Is Hard to Do By AZADEH ENSHA Published: April 17, 201 First you’re smitten by a social network or Web service and can’t stop spending time on it. Then it starts asking how you’re feeling, what you like, where you are, with whom, and why you don’t share as much...

Reminder: Twitter Is Not Always a Reflection of Public Opinion

Posted in Internet Marketing, Marketing Articles, Online Marketing / SEO / SEM Articles by Bob on April 24, 2013

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Julie Strickland | Inc.com staff Mar 5, 2013 A glimpse of the Twittersphere may not be enough to gauge public opinion, a new study shows. Twitter is a great way to get a glimpse of what people are talking about. But the social media site falls short of being a reliable barometer...