Tag Archives: measuring results

Marketing Metrics and you????

Posted in Analytics, Marketing Articles by on
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the-page-group
Marketing Metrics need to be focused on the right objectives.  At The Page Group we constantly strive to assure our clients that the deliverable at the end of each marketing endeavor activates some action that can be measured and qualified.   It does very little in todays marketing arena to...
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Are your campaigns generating the right ROI?

Posted in Marketing Articles by on
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the-page-group
The Page Group feels strongly that you must understand your ROI from any marketing campaign.   Any marketing program, web strategy, or event MUST HAVE activation and measurable results that can be defined after the execution of that marketing strategy.  The only way that a successful campaign can work is...
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