Tag Archives: marketing

What is Brand Positioning?

Posted in Branding Articles by Bob on July 14, 2012

Brand Positioning: This is the process in which we define, research, and investigate the brands image, markets, qualities, customers, channels, competitors, and opportunities so as to optimize the impact of the overall brand strategy when it is brought to market. With The Page Group we take brand positioning further in...

This INSANE Graphic Shows How Ludicrously Complicated Social Media Marketing Is Now

No comments

Charlie Minato | May 17, 2012, 10:22 AM | 684,922 | 295 Maybe this is the reason General Motors went “mental” and pulled its Facebook ad budget. Digital marketing is confusing—really confusing—as this insane graphic shows (below). Trying to navigate through the various new social media categories, blogs, sharing sites, and...

What is a Brand?

Posted in Branding Articles, Marketing Articles by Bob on May 14, 2012

No comments

What is a Brand? It is an identifier, and promise of distinction that positions a brand uniquely to its customers, employee’s, shareholders, and clients. A brand connects the products and services that a company offers with the consumer. In the 70’s, and before, brand strength was identified by one...