Tag Archive for "Luxury goods" | Branding & Marketing Strategy

Tag Archives: Luxury goods

Customer Experience often drives luxury purchasing habits.

Customer Experience is the #1 connector between a customer and a brand. It is the influencer that keeps a customer engaged with the brand. It is the feeling that drives customer confidence in buying products from your brand. It is the reminder of confidence in a brand....

Buying Luxury Goods…is product differentiation important???

Posted in Marketing Articles by Bob on June 26, 2013

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How Important Is Differentiation In The Luxury Category? Contributed by , Angelo Ponzi Director of client services for PhaseOne As a marketer, you know that different audience segments have different needs and motivations for making purchase decisions. And, regardless of the amount of money your customer has in the bank, the...