Tag Archives: digital strategy

How do you achieve a high Digital IQ for your marketing dept?

Posted in Marketing Articles by Page on August 27, 2014

With the evolution of our marketing departments we are seeing a far more complex environment that is hard for one person to develop, manage, and interpret thus today it is more dependent than at any time in the past that the Technology side of your business must have an active...

What is digital marketing ‘s affect on retail today?

Posted in Business Articles, Internet Marketing by Page on May 2, 2014

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As the technologies evolve more changes will happen. Today instead of going store to store to compare products and prices more and more people are moving towards digital marketing using their smartphone and iPad products to enhance their shopping experience. The strength of these markets obviously are driven by those...

Harvard Business Review looks at Four ways to scale your digital capabilities .

Posted in Business Articles, Internet Marketing by Page on December 11, 2013

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Four Ways to Scale Digital Capabilities Beyond Your Team by Perry Hewitt | 10:00 AM December 6, 2013 Digital today is part of everyone’s job — and many enterprise organizations are adopting strategic mobile, social, and cloud initiatives to educate and empower employees. But these organizations still face a daunting challenge...

McKinsey survey identifies digital future

Posted in Marketing Articles by Bob on September 10, 2013

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Bullish on digital: McKinsey Global Survey results CEOs and other senior executives are increasingly engaged as their companies step up efforts to build digital enterprises. August 2013 | byBrad Brown, Johnson Sikes, and Paul Willmott As businesses continue to embrace digital tools and technologies—especially when engaging with customers—C-level executives in a recent McKinsey survey1 say they...