Tag Archives: Digital marketing

McKinsey survey identifies digital future

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McKinsey
Bullish on digital: McKinsey Global Survey results CEOs and other senior executives are increasingly engaged as their companies step up efforts to build digital enterprises. August 2013 | byBrad Brown, Johnson Sikes, and Paul Willmott As businesses continue to embrace digital tools and technologies—especially when engaging with customers—C-level executives in a recent McKinsey survey1 say they...
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Results on Social Business Study – MIT & DeLoitte Study

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Social Business Study: Shifting Out Of First Gear August 13, 2013 FROM MIT SLOAN MANAGEMENT REVIEW AND DELOITTE ›   Seventy percent of respondents to the 2012 global executive social business survey conducted by MIT Sloan Management Review and Deloitte believe social business is an opportunity to fundamentally change the way their organization...
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CEO’s are getting engaged in building Digital Enterprise.

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McKinsey
Bullish on digital: McKinsey Global Survey results CEOs and other senior executives are increasingly engaged as their companies step up efforts to build digital enterprises. August 2013 | byBrad Brown, Johnson Sikes, and Paul Willmott As businesses continue to embrace digital tools and technologies—especially when engaging with customers—C-level executives in a recent McKinsey survey1 say they...
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The Digital World – Distraction or Opportunity

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Dealing With Distraction CMO EXCLUSIVES | July 22, 2013 by Samuel Greengard Contributing Writer CMO.com Digital technology has changed the world, and (mostly) for the better. However, the growing barrage of devices, apps, sites, tweets, alerts, and notifications is profoundly altering the way we approach the world—and interact with each other. ARTICLE HIGHLIGHTS:...
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Improving Digital Marketing Results…

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HBR Blog Network Make These Changes to Help Digital Marketing Fulfill Its Potential by Eddie Yoon and Jim Eckels  |  11:00 AM May 31, 2013 The promise of digital marketing continues to grow as big data gets bigger and is turbo charged with mobile and social. In theory, digital marketing should be...
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Harley-Davidson’s Marketing for 110th Anniversary

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Having owned a motorcycle company myself, American Motorcycle Co 1902 LLC, I am passionate about the sport and its ability to again grow and re-establish itself as a diverse and dynamic industry.   This past economic recession had devistating impacts on the industry most severely with the smaller OEM’s that...
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Demand Marketing can now be focused towards ‘on-demand’ marketing

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McKinsey always develops some effective research that many smaller marketing/branding/consulting practices cannot afford to implement, and I am always grateful that they are made available to the industry as a whole.    In this article they take a look at the “on demand marketing” aspects of digital marketing.   However,...
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