Tag Archives: digital analytics

Data Exchange is modern marketing

Data exchange is driving modern marketing strategies. The more we know, the better we connect. Understanding consumer behavior improves conversion. Building tools to help us understand behavior and measuring that behavior drives results. Consumers and marketers all want to connect each other with the best data...

Digital Trends 2015

Posted in Internet Marketing by Page on December 18, 2015

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Here is the latest digital trends report from 2015. See what has trended in this ever changing marketing arena, and hopefully adjust your plans for 2016 ADI ‘ Digital Trends Report 2015 ’: IoT Is A-OK With Consumers CMO EXCLUSIVES | December 17, 2015 by Mercedes M. Cardona Contributing Writer CMO.com The Internet...

Digital Basics – Do you know how to use them?

Posted in Analytics, Internet Marketing by Page on February 20, 2015

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Today we find it difficult to adapt to all the new changes in the digital world that we now play in. Digital Basics are still not understood by most, and mistakes are made everyday in building highly effective digital strategies. This article delves into the world of marketing and...

Clicks & Click Thru Rates can misrepresent results.

Posted in Direct Marketing Articles, Marketing Articles by Page on September 10, 2014

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We have always been skeptical of marketing departments that focus so intently on the top line measurements generated thru analytics on the net. What does a click mean? It is activating an action you wish to seen taken? Does it evolve into a sale? Did it generate an...

What is our Digital World looking like?

Posted in Internet Marketing by Page on March 31, 2014

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You are tired of hearing me state this, but to succeed in today’s digital world we need to be sensitive to the consumers we serve. We cannot chase every new digital experiment that comes to market. We cannot time and again test new technologies and throw them away after...