Tag Archives: customer service

Ducati tops dealer ratings for third straight year.

Posted in Business Articles by Page on May 2, 2016

Pied Piper research comes back with Ducati at the top of the motorcycle food chain for dealer ratings in 2016…three years in a row. Ducati Motorcycle Dealers Top Ranked for 3rd Year by 2016 DUCATI MOTORCYCLE DEALERS TOP RANKED FOR 3rd YEAR IN A ROW BY 2016 PIED PIPER PROSPECT...

Customer service builds brand loyalty … learn how.

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Customer service is a critical element of fulfilling your brand promise to your loyal customers. If you truly want to build brand equity as well as brand loyalty you need to evaluate throughout your organization how the brand DNA is communicated and represented to those consumers. Customer Service is...

Customer retention vs. acquisition?

Posted in Branding Articles, Business Articles, Customer Service and Your Brand, Marketing Articles by Page on June 27, 2014

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Why is customer retention so important? Why don’t companies understand that once you have a customer captured and engaged with your brand that they are the most important customer you have? Today the cost of acquisition is so high, that every effort should be made to retain those customer you...

What affects a customers connection with a brand.

Posted in Analytics, Business Articles, Customer Service and Your Brand by Page on April 18, 2014

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Today with the choices of brands, products, services, channels, and marketing techniques the average consumer is exposed to the risk of disenfranchising a consumer due to a bad brand experience increases. This article and research speaks directly to that issue. Today it is so important to deliver to...

Customers Behaving Badly

Posted in Business Articles by Page on March 5, 2014

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The customer is not always right, and we need to support our employee’s while still satisfying our customers thru effective customer service. This article speaks well to this whole topic, and might help you focus on what is important. Employee’s need emotional support to know that your there to...

Customer Satisfaction takes planning and effort.

Posted in Business Articles, Customer Service and Your Brand by Page on March 3, 2014

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Brands must be consistent in what they say, how they say it, and throughout the entire organization to succeed. If your going to be a customer service driven company, and build customer satisfaction you must always present yourself in that light. The messaging must be consistent to that purpose,...

Why People Buy And Don’t Buy

Posted in Business Articles, Marketing Articles by Bob on February 27, 2013

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February 22, 2013 by Walker Smith FROM BRANDING STRATEGY INSIDER › Why people buy is not the same as why people don’t buy. For brand marketers, it’s a difference that matters more than ever. The things that motivate people to buy are product features that people want. People buy a particular...

Customer Service is part of your Brands Core Values…It matters

Posted in Customer Service and Your Brand by Bob on February 22, 2013

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Yes, Customer Experience Matters In B2B (A Lot) CMO EXCLUSIVES | February 19, 2013, by Michael Hinshaw , Managing Director , MCorp Consulting Last week, I came across Bridget Fletcher’s CMO.com article “B2B Is the New B2C.” Fletcher noted the parallels she saw in B2C and B2B when it comes to changing customer expectations–and suggested that...

The interpersonal skills of employees ultimately make or break the customer experience.

Posted in Customer Service and Your Brand by Bob on January 30, 2013

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Customer Defection Market leaders have recalibrated customer expectations about the character of one-to-one interactions with employees. How likely are customers to punish a company for failing to meet those expectations? • Fifty percent of all U.S. respondents were “somewhat” to “very” likely to defect to a competitor after a single bad experience with a brand....