Tag Archive for "customer acquisition" | Branding & Marketing Strategy

Tag Archives: customer acquisition

Word of Mouth – Back to basics in B2B markets

It is always amazing when you look back at all the technology we engage with that Word of Mouth often remains the most effective tool in building trust, and developing relationships in business. Despite all the tools at our disposal the research done by Marketing Charts.com shows that the...

Customer Retention is a companies top priority…

Posted in Business Articles by Bob on August 7, 2013

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Customer Retention Should Outweigh Customer Acquisition CMO EXCLUSIVES | August 02, 2013 Too many CMOs looking to increase their company’s bottom lines are quick to look “out there” for a solution. They focus their efforts on acquiring new customers and pouring a large chunk of their marketing budgets into advertising or public...