Tag Archive for "connected brands" | Branding & Marketing Strategy

Tag Archives: connected brands

Gen Z – Really connected.

As we all learn generations evolve and change and perhaps the most technology advance generation of our lives is now just coming into focus. Gen Z is a group engaged in technology. Not always with the best results as we all see the concerns of this open space we...

Keep It Simple: Lessons From 50 Brands On ‘The Edge’

Posted in Branding Articles, Business Articles by Bob on March 20, 2013

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March 15, 2013 For companies seeking to promote their brands, an onerous equation is emerging: The more complex new technologies become, the simpler brands must become. This is an important takeaway from a new book by strategic brand consultant Allen P. Adamson, who notes that companies must learn to adapt...