Tag Archives: branding

Managing the customer experience is critical to long term success.

Posted in Branding Articles, Customer Service and Your Brand, Marketing Articles by on
No comments
cmo
Customer experience is a critical element in building a connection between them and your brand.   Many marketing departments now focus on customer experience as a critical part of their strategies to successfully bring consumers more closely to their brands.   Customer Experience: How To Manage What You Don’t Own...
more

Video Marketing and your brand…

Posted in Marketing Articles by on
4 comments
the-new-york-times
  Push to Put Brands in Video Content MAY 4, 2014 Photo Consumers must know when content is paid for and when it is editorial, said Trevor Fellows of The Wall Street Journal. CreditKreg@KregHolt.com By STUART ELLIOTT AS an annual presentation of new digital offerings to Madison Avenue enters its second week,...
more

Keys to linking customers w/ brand purpose

Posted in Branding Articles by on
No comments
branding-strategy-industry
The Page Group believes in what Nigel is presenting here…brand purpose is critical to growth and success, but it starts even one step further forward with understanding all that you can about your distribution channels and who and how they engage with your company.  Only then can you craft a...
more

B2B Branding Misconceptions

Posted in Branding Articles by on
No comments
the-page-group
  Top 5 Misconceptions About B2B Branding CMO EXCLUSIVES | March 26, 2014 by Kathleen Kindle Strategy Director Siegel+Gale As a strategy director at a leading branding firm, I routinely help create and build brands. From industry-leading consumer brands that are household names to strictly B2B ventures that serve extremely narrow niches, the...
more

Rebrand for your company by following these steps

Posted in Uncategorized by on
No comments
cmo
The Page Group’s primary business is developing strong and effective brand strategies for our clients at every touch point that the customer connects with the clients brands.  This all stems from establishing a brand, brand statement, develop a brand promise, communicating your brand statement clearly to all employee’s on an...
more