Tag Archives: branding

Consumer Experience is Job 1 in creating a brand

Posted in Branding Articles by Page on March 16, 2015

Consumer experience is critical to building highly effective brand relationships with them. The Page Group has always worked on understanding how the consumer connects with your company, products, and services in developing programs that are effective in sustaining long term brand relationships. Adobe’s presentation at the Adobe Summit gets...

Are consumer Brand Loyal???

Posted in Uncategorized by Page on December 15, 2014

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IN today’s marketplace we have learned that it is much faster paced than at any time in history. The consumer can switch his loyalties over a single bad report about a brand from one of his trusted sources, or one mistake can impact social media in a way that...

Reigniting a brand and connecting with young customers.

Posted in Marketing Articles by Page on December 10, 2014

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Creativity is something we expect from our marketing departments, but the following story really delves into what set’s some marketing teams apart from others. Brands are always in a state of flux, and we need to understand that first. If we do then we are constantly evaluating who...

Tips to Good Marketing

Posted in Marketing Articles by Page on December 2, 2014

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Preparation, planning, and execution all take time. One of the many mistakes we see marketing people do is to think that a singular press release, or single email blast, or a single announcement posted to the web or print media is all they have to do. We see...

Vizualizing the fifth dimension of Marketing

Posted in Marketing Articles by Page on December 2, 2014

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As marketers it is our challenge to be creative, investigative, and diligent in our search for how to best connect with our customers. This article takes a different approach, but tells the same compelling story that The Page Group presents to its customers daily. In the search for...

Fast Company looks at the Brand Evolution of Top Brands

Posted in Branding Articles by Page on November 18, 2014

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A fabulous look at some of the worlds most recognized and adored brands is found in this link to Fast Company. This series of videos really looks brand at the many iconic brands histories to give us insights into the growth and success of these brand icons. Companies like Coca-Cola,...

Customer insights.

Posted in Business Articles by Page on November 14, 2014

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Lee gives us additional information on the importance of understanding your customers. This blog constantly talks to this subject and how important that your brand strategies align with every touch point that the consumer has with your company as well as your marketing aligns with the core principal news...

Simple Brands are the most effective.?

Posted in Branding Articles, Business Articles by Page on November 14, 2014

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What is meant by the term simple brands? How do simple brands win in today’s marketplace. CMO’s Giselle A. gives us insights into how effective some of the top brands have been by keeping their brands simpler for the consumer to understand, connect with, and experience. Check...

Researching : Understanding Customers

Posted in Branding Articles by Page on November 14, 2014

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In the research that follows you will find results that reflect on a few of our prior postings…A significant one is that many employee’s are not connected with what the brand and marketing strategies are, and they do not reflect the brand attributes thru their work because they are unfamiliar...

The most important brand (MIB)

Posted in Branding Articles, Business Articles by Page on November 12, 2014

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Consider the highlight points made by Tom in the article below….they all relate to many of the same topics that we talk to here at the Page Group…you want to develop your brand to the level where your consumers reflect that you are their most important brand. When that happens...