Tag Archives: branding

Translating your Brand Identity to new markets

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Your brand identity is an ever changing perception and image if you truly track your consumers and understand how they want to connect with your brand.   Consumers interests change over time, and your ability to track those subtle changes of influence within your audience may lead you to evaluate...
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Its A Brand World

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cmo
Today’s consumer is engaged in a brand world where they choose the goods products and services that they use by connecting with the attributes and values associated with those brands.   Everyday we make choices, and every day we connect with the brands we love and include them in our...
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Learning more about Brand licensing.

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linkedin
The Page Groups efforts to enhance a companies brand connection with its audience often gives us opportunity to expand the reach, and revenue, of the brand thru licensing.   With our extensive experience in licensing The Page Group has helped numerous companies tap into this strong Branding Strategy that really...
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How is Branding different today?

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cmo-com
Branding is evolving and today is far more critical than at any time in its history.   Building, supporting, and driving a strong brand image that connects with the consumer of your goods, services, or products in a manner that supports the consumers needs is critical to long term brand...
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Branding Myths dispelled.

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forbes
The following Forbes article speaks to the topic of Branding Myths and reinforces the perception that The Page Group has offered over the many years of consulting with their clients.    Branding is about building a relationship with the companies consumers. Connecting with each consumer in a personal way that...
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