Tag Archives: branding

What are your brand value statements?

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At TPG we are very conscious of articulating and defining the brand message beyond just building a brand. What are your brand value statements?   How is it defined?   Can you articulate your brand value to your clients?   These are all very important issues in todays marketing and...
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Marketing today requires strong Branding…

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TPG believes and instills within its clients that a strong brand is job number 1, and branding must communicate a consistent and effective message that connects with every consumer that the brand interacts with.    Each and every touch point the brand interacts with the consumer should deliver a singular...
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Branding From The Inside Out

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CMO EXCLUSIVES | April 23, 2013 by Cheryl Burgess CEO & CMO Blue Focus Marketing Plenty of books have already been written about the nature of social business and what brands need to do in order to prepare. ARTICLE HIGHLIGHTS: The most successful brands empower their employees to keep learning. Companies must establish...
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Brand Capital – Top 25 Brands

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May 7, 2013, 10:27am EDT Coca-Cola No. 6 on Davis Brand Capital 25 Courtesy of The Coca-Cola Co. The Coca-Cola Co. (NYSE: KO) is the only Atlanta company on the 2012 Davis Brand Capital 25 published Tuesday. Jacques Couret Senior Online Editor-Atlanta Business Chronicle   The Coca-Cola Co. (NYSE: KO)...
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Reinventing your Brand…

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4 Lessons on reinventing you and your brand May 05, 2013  How can people or companies reinvent their brands? What does it take to remake who we are and how we’re perceived? I’ve been thinking about these questions since having lunch a couple of weeks ago with Dorie Clark, a stellar marketing...
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Brand From The Inside Out

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CMO EXCLUSIVES | April 23, 2013 Branding from the inside out… by Cheryl Burgess CEO & CMO Blue Focus Marketing   Plenty of books have already been written about the nature of social business and what brands need to do in order to prepare. ARTICLE HIGHLIGHTS: The most successful brands empower their employees...
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Is your brand marketing thought up or thought through?

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channel Instincts, april 2, 2013 The key difference between being “thought up and thought through” is to be: Driven by insights Obsessed with creativity and innovation Built on the foundation of a brand position Varying your message and method by stakeholder Focused on building long-term relationships     1.  Driven by insights The first step to...
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