Tag Archives: brand

Learn tips for a successful rebrand…

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Five tips for a successful rebrand by Jens Lundgaard 22 July 2013 11:32 A rebranding exercise is an exciting project for any company. But it will present challenges too, not least because the process, from concept to roll-out, can take months if not years to implement.  The value that your brand represents to your...
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The Art of Brand Positioning…

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The Art of Positioning Your Brand and Why You Can’t Afford to Screw It Up BY JIM JOSEPH | July 19, 2013 Many people have different interpretations about what brand positioning means. It’s one of those concepts that is hard to pin down, yet at the same time is so important to the success of...
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Are your customers Brand Evangelists

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4 Keys To Turning Customers Into Brand Evangelists WRITTEN BY: Smart Design TO GROW YOUR BRAND, KNOW WHAT PEOPLE FIND MEANINGFUL, CONNECT WITH THEM THOUGHTFULLY, CREATE JOY THEY CAN’T LIVE WITHOUT, AND BELIEVE IN YOUR EMPLOYEES. Every day, we see signs that doing business today is more complex than ever. The...
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Don’t say you’re cool, be cool…

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don’t say it, be it by denise lee yohn on June 26, 2013 · 0 Comments · in brand communication, marketing brand as business bit:  “Don’t say it, be it” – as in “ don’t say you’re cool, be cool… ” – has to be one of the most well-known principles in advertising.  And yet we see so...
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5 lessons in corporate brand building

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Five lessons in corporate brand building from the big boys by Jens Lundgaard 17 May 2013 09:30 There’s been some talk in the last weeks about FMCG companies investing in and building their corporate brands.  Research by media monitoring company Precise, published in March 2013 says that consumers are more likely to...
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Brand Capital – Top 25 Brands

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May 7, 2013, 10:27am EDT Coca-Cola No. 6 on Davis Brand Capital 25 Courtesy of The Coca-Cola Co. The Coca-Cola Co. (NYSE: KO) is the only Atlanta company on the 2012 Davis Brand Capital 25 published Tuesday. Jacques Couret Senior Online Editor-Atlanta Business Chronicle   The Coca-Cola Co. (NYSE: KO)...
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Do you have a Brand Style Guide for your business?

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TPG has a strong belief in continuity in all your brand messaging, styling, formatting, and communications.  It all starts with TPG’s “Brand Silo” where the brands DNA is stored and protected…from there every touch point that the consumer has with the company MUST deliver a consistent message and image of...
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