Tag Archive for "brand relationship" | Branding & Marketing Strategy

Tag Archives: brand relationship

Branding and Motorsports: THE STATE OF NORTH AMERICAN MOTORSPORTS

BY ZAK BROWN, FOUNDER & CEO, JMI International Posted At : March 1, 2013 11:14 AM | Related Categories: News & Info, 2013 At JMI, we have made the economics of motorsports sponsorships our business for nearly two decades. In the late 90s and early 2000s the discussion around North...

Is Your Customer’s Experience Exceptional?

Posted in Branding Articles by Bob on February 11, 2013

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CMO EXCLUSIVES | October 23, 2012 Customer experience is becoming a key brand differentiator–a strategy that needs to span the entire enterprise with measures in place to gauge loyalty, advocacy, and marketing ROI. Its importance was underscored late September in Miami at theCustomer Experience Exchange (@cmexchange), where more than 60 chief customer officers...