Tag Archives: brand integrity

Consistency in customer experience is important

The Page Group has long been advocating the importance of fully integrated brand and marketing strategies. Customer experience is critical in today’s marketing, and to develop a strong customer experience brand strategy and fully integrated brand connections is imperative.   We believe strongly that any business today needs to have...

5 lessons in corporate brand building

Five lessons in corporate brand building from the big boys by Jens Lundgaard 17 May 2013 09:30 There’s been some talk in the last weeks about FMCG companies investing in and building their corporate brands.  Research by media monitoring company Precise, published in March 2013 says that consumers are more likely to...