Tag Archives: brand integrity

Do you promote and publish your “Brand Purpose”?

In everything we do in marketing today, and especially everywhere we connect with the consumer we MUST present who and what our brand and brand purpose is so the consumer becomes very clear what we stand for and what we will deliver on. This builds trust in the brand, it...

Don’t erode trust in brand websites…learn what’s required.

Posted in Branding Articles by Page on September 16, 2015

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Building trust with consumers is job #1 for most companies, but often it is treated as if it is not important at all. The Page Group recognizes that to build a brand loyal consumer you must interact, communicate, and do business in a consistent manner reflecting positively on your...

Consistency in customer experience is important

Posted in Branding Articles by Page on August 1, 2014

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The Page Group has long been advocating the importance of fully integrated brand and marketing strategies. Customer experience is critical in today’s marketing, and to develop a strong customer experience brand strategy and fully integrated brand connections is imperative. We believe strongly that any business today needs to have...

B2B Branding must align with company & consumer.

Posted in Marketing Articles by Page on April 28, 2014

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At The Page Group our focus is 100% on connecting consumers (whether B2Cor B2B) to the brand by aligning the specific needs of each consumer group to the brand, and making sure that the company as a whole communicates the same messaging to the consumers they serve. Success only comes when...

How have you invested in marketing during this recession…Let’s look

Posted in Branding Articles, Marketing Articles by Page on February 19, 2014

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This recession has had a major impact on marketing budgets, and brand investment, but the C-Suite is very slow to react to what in fact has the most value to them…Effectively building a strong brand and a strong brand connection with your core audience does more for enhancing the “Blue...

Is your organizational culture in sync with your brand?

Posted in Marketing Articles by Bob on September 10, 2013

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How to determine if your organizational culture is building your brand Ashley Konson, Posted on August 30, 2013 Nurturing an organizational culture where employees live the passion of the brand is one of the crucial tasks on which a leadership team must focus its efforts to build a strong brand and business....

5 lessons in corporate brand building

Posted in Branding Articles by Bob on May 21, 2013

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Five lessons in corporate brand building from the big boys by Jens Lundgaard 17 May 2013 09:30 There’s been some talk in the last weeks about FMCG companies investing in and building their corporate brands. Research by media monitoring company Precise, published in March 2013 says that consumers are more likely to...