Tag Archives: brand development

Check out these Marketing Masterworks…

10 Marketing Masterworks BY JENNIFER WANG | February 18, 2013| Jay Nemeth/Red Bull Content Pool Jumping-off point: Felix Baumgartner breaks the speed of sound for a Red Bull campaign. On the morning of Oct. 14, 2012, Austrian sky diver Felix Baumgartner strapped himself to a helium balloon that carried him 24 miles above...
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Brands Create Value

Apple world’s most valuable brand, Ferrari most powerful 19 FEBRUARY 2013 US electronics giant Apple has been crowned the world’s most valuable brand with a brand value of $87.3bn, but Ferrari is the world’s most powerful brand, according to the BrandFinance Global 500. According to the ranking, the value of the...
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Is Your Customer’s Experience Exceptional?

CMO EXCLUSIVES | October 23, 2012 Customer experience is becoming a key brand differentiator–a strategy that needs to span the entire enterprise with measures in place to gauge loyalty, advocacy, and marketing ROI. Its importance was underscored late September in Miami at theCustomer Experience Exchange (@cmexchange), where more than 60 chief customer officers...
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