Tag Archives: brand development

7 Tips to Building a Brand for First-Time Small Business Owners

Posted in Branding Articles by Bob on April 4, 2013

David Bakke is a small business owner based in Atlanta. He writes about his experiences and personal finance tips on the blog, MoneyCrashers.com. If you’re a first-time small business owner, you may know how to use Spoke.com to track your industry, your competition, and your customers – but how much thought have you given...

Collaborative marketing. Customers Don’t Want Ads, They Want A Conversation.

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BY BRANDON EVANS MARCH 25, 2013 Marketing is rapidly transforming into a dialogue between buyers and sellers or collaborative marketing. Crowdtap CEO Brandon Evans on the five trends driving the shift. It is becoming clear that the future of social marketing, and marketing in general, will be built around collaboration. Social...

4 Steps to Relaunching Your Real Estate Online Brand

Posted in Branding Articles, Internet Marketing by Bob on March 25, 2013

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Although the focus of this article is on realtors establishing their online brands most, if not all, of its core message attributes apply to any company trying to re-establish its own online brand presence…check out the points of this article as they will add value to your understanding of critical...

SlideShare: The Quiet Giant Of Content Marketing

Posted in Business Articles, Marketing Articles, Online Marketing / SEO / SEM Articles by Bob on March 11, 2013

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CMO NETWORK 2/28/2013 @ 12:21PM |Steve Olenski, Contributor Marketers and advertisers the world over are constantly trying to find the “next big thing.” The one thing that will allow them to stand out from the crowd. Back in the day of course it was TV, radio and direct mail or email for example....

Check out these Marketing Masterworks…

Posted in Internet Marketing, Marketing Articles, Online Marketing / SEO / SEM Articles by Bob on February 22, 2013

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10 Marketing Masterworks BY JENNIFER WANG | February 18, 2013| Jay Nemeth/Red Bull Content Pool Jumping-off point: Felix Baumgartner breaks the speed of sound for a Red Bull campaign. On the morning of Oct. 14, 2012, Austrian sky diver Felix Baumgartner strapped himself to a helium balloon that carried him 24 miles above...

Brands Create Value

Posted in Branding Articles, Business Articles by Bob on February 22, 2013

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Apple world’s most valuable brand, Ferrari most powerful 19 FEBRUARY 2013 US electronics giant Apple has been crowned the world’s most valuable brand with a brand value of $87.3bn, but Ferrari is the world’s most powerful brand, according to the BrandFinance Global 500. According to the ranking, the value of the...

Is Your Customer’s Experience Exceptional?

Posted in Branding Articles by Bob on February 11, 2013

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CMO EXCLUSIVES | October 23, 2012 Customer experience is becoming a key brand differentiator–a strategy that needs to span the entire enterprise with measures in place to gauge loyalty, advocacy, and marketing ROI. Its importance was underscored late September in Miami at theCustomer Experience Exchange (@cmexchange), where more than 60 chief customer officers...