Tag Archives: brand connection

Is Loyalty Marketing for you?

Posted in Marketing Articles by Page on March 26, 2014

Loyalty programs have become a fad, but are they helping or hurting your business. Loyalty programs MUST ALIGN with the core consumer that is connecting with your brand, and they myst bring value to them. It is not always about the discount, it is not always about the...

Good, clear, concise, communication builds customer relationships with your brand.

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By improving the overall context of your messaging, and being consistent and aligned with your consumers expectations from your brand you can enhance the customer relationship & brand relationship you have with the consumer. Today’s marketing is all about delivering consistent, clear, good, clean, concise communications that connect with...

Getting control of your Multichannel Marketing

Posted in Business Articles, Marketing Articles by Page on March 19, 2014

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Today’s multichannel marketing campaigns are very complex to manage. In this article Samuel speaks extremely effectively to the challenges of todays multichannel markets, and the focus that is required to connect the dots with the platforms and your consumers. It is an effective review of some of the things...

Eight Exec’s talk about this data analytics revolution and how to win.

Posted in Analytics, Internet Marketing, Marketing Articles by Page on March 7, 2014

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Big Data is confusing to all of us. How much is relevant? How much is to much? How detailed does it have to be? and so on… So often we get caught up in the gathering of data without understanding what is important for us to know. Then...

A recognized brand is among the most valuable intangible assets

Posted in Branding Articles by Page on January 27, 2014

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TPG Brand Strategy is all about building brand value. Building a strong recognizable brand. Creating a consistent brand message that connects with your core audience in a relevant way. And More… This article talks to the relevance of understanding how your brand truly influences the book value...

Best Brands for 2013

Posted in Branding Articles, Business Articles by Page on January 24, 2014

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There are numerous ways we measure and gauge the success of our brands in the marketplace. Here is YouGov’s BrandIndex for 2013 to give you heads up on the top brands according to their polling statistics and analysis. The Best-Perceived Brands of 2013 (Best Brands) Which were the biggest...

Building Brand Empathy

Posted in Business Articles by Page on January 17, 2014

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Here at The Page Group we agree with the majority of Sarah’s statements as we also agree that CMO’s are not doing enough about how our customers interact and engage with our companies before we build our brand strategies. One of the big problems is that the consumer is...

What is Coca-Cola’s next Mobile Strategy

Posted in Marketing Articles by Page on January 17, 2014

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Coca-Cola Mobile Strategy: ‘Phone In One Hand, Coke In The Other’ CMO EXCLUSIVES | January 15, 2014 by Giselle Abramovich Senior & Strategic Editor CMO.com RELATED ARTICLES Mobile Music Listeners Press Play On Smartphones 5 Mobile Marketing Musts For 2014 Citi Exec: Mobile Payments Evolving Into Smart Device Utility Big Growth For B2B...

How Does Your Customer Experience Connect with Your Brand

Posted in Business Articles by Page on January 15, 2014

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The Page Group realizes that our first responsibility is to connect with our customer and deliver a customer experience that reflects their needs, and to do that we need to know more about our customer first then develop the strategy. Customer Experience: How To Manage What You Don’t Own CMO...

Are Customers Loyal to Brands or Loyal to Products???

Posted in Uncategorized by Page on January 7, 2014

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It is not often that I post argumentative content about an article that I post on our website, but in this case I have to. Although I agree that customers often identify with a specific product within a brands portfolio when asked specifically about their brand loyalty there is so...