Tag Archives: brand connection

Personalized Service is a trend that

Posted in Uncategorized by Page on June 2, 2014

We all are seeing the impact of personalized service in the retail world, but this also holds somewhat true for the B2C and B2B worlds as we find that similar values need to connect the consumer directly with the brands they buy and sell, and that often comes from understanding...

Individuality and one on one marketing are keys to success

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Today’s marketing is highly focused and highly targeted. Truly successful campaigns first know who their consumers are and how they are going to want to connect with the brand. The marketing is only then developed to meet the needs of the consumer and to deliver relevant content to each consumer...

We need to continue to elevate the customer experience with our brands.

Posted in Branding Articles, Customer Service and Your Brand, Marketing Articles by Page on May 12, 2014

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Read only the first paragraph of this article and you will see the point of the whole article. Today we need to heavily focus our attention on elevating the customer experience with our brands to drive successful growth and retention of brand loyal customers. Once again an author points to...

Managing the customer experience is critical to long term success.

Posted in Branding Articles, Customer Service and Your Brand, Marketing Articles by Page on May 12, 2014

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Customer experience is a critical element in building a connection between them and your brand. Many marketing departments now focus on customer experience as a critical part of their strategies to successfully bring consumers more closely to their brands. Customer Experience: How To Manage What You Don’t Own...

Does your brand have a voice? What is its voice?

Posted in Branding Articles, Marketing Articles by Page on May 5, 2014

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If you have the capabilities of creating a unique voice for your brand, and products, this can help to define why your products and services are unique, and can set you apart from the marketplace. Building momentum from this platform does have relevance and can significantly impact the marketplace and your customers perception of...

What is your companies reputation?

Posted in Branding Articles, Business Articles, Customer Service and Your Brand by Page on May 5, 2014

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Does your brands reputation add value? Of course it does. The one thing that every business should intently focus on is how they are connecting with their consumers, and how their reputation in the marketplace is felt by their consumers. Some companies focus intently on this and the results...

Customer loyalty is job number 1 for the marketing department.

Posted in Branding Articles, Business Articles, Marketing Articles by Page on April 23, 2014

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Here is a different twist on brand connections or how to build brand loyalty. Take a look. Common sense answers to a major question all of us must answer in our marketing roles. Mr. Gentle looks at loyalty at three different points in building that loyalty factor with your brand....

What affects a customers connection with a brand.

Posted in Analytics, Business Articles, Customer Service and Your Brand by Page on April 18, 2014

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Today with the choices of brands, products, services, channels, and marketing techniques the average consumer is exposed to the risk of disenfranchising a consumer due to a bad brand experience increases. This article and research speaks directly to that issue. Today it is so important to deliver to...

Keys to linking customers w/ brand purpose

Posted in Branding Articles by Page on April 15, 2014

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The Page Group believes in what Nigel is presenting here…brand purpose is critical to growth and success, but it starts even one step further forward with understanding all that you can about your distribution channels and who and how they engage with your company. Only then can you craft a...

B2B Branding Misconceptions

Posted in Branding Articles by Page on March 28, 2014

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Top 5 Misconceptions About B2B Branding CMO EXCLUSIVES | March 26, 2014 by Kathleen Kindle Strategy Director Siegel+Gale As a strategy director at a leading branding firm, I routinely help create and build brands. From industry-leading consumer brands that are household names to strictly B2B ventures that serve extremely narrow niches, the...