Tag Archives: b2b

B2B Branding must align with company & consumer.

Posted in Marketing Articles by Page on April 28, 2014

At The Page Group our focus is 100% on connecting consumers (whether B2Cor B2B) to the brand by aligning the specific needs of each consumer group to the brand, and making sure that the company as a whole communicates the same messaging to the consumers they serve. Success only comes when...

B2B vs. B2C

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The Page Group agrees in that the bottom line is that it is people that you must connect with to convert and presentation into a sale. The process for developing a brand connection to a consumer (whether B2C or B2B) starts with understanding what motivates that person (or group...

B2B Marketing Strategies

Posted in Business Articles by Page on April 3, 2014

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The Page Group has been working predominantly in the consumer products world this past seventeen years, but we move into a number of B2B Marketing opportunities as they avail. The insights given in this article on B2B Marketing Success are relevant and should be read. They are dynamically...

Similarities & Differences between B2B Marketing & B2C

Posted in Marketing Articles by Page on March 31, 2014

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The lines blur even further today between B2B marketing and B2C markets as we see the many platforms used in marketing become intertwined between these markets. Are we maximizing the benefits we see thru todays new marketing channels? Are we maximizing the impact of our marketing dollars spent? ...

B2B Branding Misconceptions

Posted in Branding Articles by Page on March 28, 2014

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Top 5 Misconceptions About B2B Branding CMO EXCLUSIVES | March 26, 2014 by Kathleen Kindle Strategy Director Siegel+Gale As a strategy director at a leading branding firm, I routinely help create and build brands. From industry-leading consumer brands that are household names to strictly B2B ventures that serve extremely narrow niches, the...

Content Marketing is critical in todays campaigns

Posted in Business Articles, Marketing Articles by Bob on April 16, 2013

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For Driving Engagement, B2B Marketers Put a Premium on Content APR 8, 2013 Segmented, personalized content and more of it are top content marketing strategies Since the days of company newsletters sent via snail mail, business-to-business (B2B) marketers have used content marketing as a lead generation and customer relationship technique....

Content Marketing Failure: Let Us Count The Ways

Posted in Business Articles, Marketing Articles by Bob on March 11, 2013

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CMO EXCLUSIVES | February 27, 2013 I’m an ardent advocate of a well-executed content marketing strategy. ARTICLE HIGHLIGHTS: Before jumping into a new social media, give some serious thought to what you plan to do there. Many organizations throw their most junior people into the content-marketing maelstrom. People do business...