Tag Archives: b2b

B2B vs. B2C

The Page Group agrees in that the bottom line is that it is people that you must connect with to convert and presentation into a sale.   The process for developing a brand connection to a consumer (whether B2C or B2B) starts with understanding what motivates that person (or group...

B2B Marketing Strategies

The Page Group has been working predominantly in the consumer products world this past seventeen years, but we move into a number of B2B Marketing opportunities as they avail.   The insights given in this article on B2B Marketing Success are relevant and should be read.   They are dynamically...

B2B Branding Misconceptions

  Top 5 Misconceptions About B2B Branding CMO EXCLUSIVES | March 26, 2014 by Kathleen Kindle Strategy Director Siegel+Gale As a strategy director at a leading branding firm, I routinely help create and build brands. From industry-leading consumer brands that are household names to strictly B2B ventures that serve extremely narrow niches, the...