Tag Archives: B2B marketing

Is better content marketing important to B2B?

The Buzz is constantly about content marketing and the value it brings to the B2B marketing environment. Lee Odden takes a look at the world of creating better content and how it impacts your B2B success online. Its an interesting read that Might lead you in a new...

Similarities & Differences between B2B Marketing & B2C

Posted in Marketing Articles by Page on March 31, 2014

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The lines blur even further today between B2B marketing and B2C markets as we see the many platforms used in marketing become intertwined between these markets. Are we maximizing the benefits we see thru todays new marketing channels? Are we maximizing the impact of our marketing dollars spent? ...

Looking at Stats for B2B Marketers

Posted in Marketing Articles by Page on January 22, 2014

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15 Mind-Blowing Stats For B2B Marketers CMO EXCLUSIVES | January 16, 2014 by Giselle Abramovich Senior & Strategic Editor Marketing to business has some inherent challenges that consumer companies, for the most part, don’t have to deal with. (B2C has its own issues, of course.) Attribution, ROI, influencers. . .these are all areas...