Tag Archives: apple

Apple Rules for Success

Posted in Business Articles by Page on August 15, 2017

Apple Rules for Success is right on point. Apparently the information below is handed out to new hires at Apple, and they are sage advice. We all need to benefit from what is listed here…have integrity, be professional, our customers are our partners, look forward not back, create positive...

Search Engine dominance is Apple a player?

Posted in Business Articles, Internet Marketing by Page on June 11, 2015

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We see more and more each day where Apple is aggressively pursuing new avenues in becoming a dominant player in the world of technology. Are they a new leader in online search engine development? Whether the continual stream of great new “i” products it continues to launch or...

Apple leads in Streaming Video

Posted in Business Articles, Direct Marketing Articles, Internet Marketing by Page on June 11, 2015

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Apple is driving many new strategies that will directly compete with Google. Whether in streaming media, or as a Search engine Apple is silently impacting these arena’s with great technology largely free of advertising. Adoption is taking place. Apple Leads Streaming Video Battle: ADI CMO EXCLUSIVES | June 04, 2015...

Untold story of Steve Jobs

Posted in Business Articles by Page on March 19, 2015

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FAST COMPANY THE STEVE JOBS YOU DIDN’T KNOW: KIND, PATIENT, AND HUMAN The untold story of Tim Cook’s friendship with Steve Jobs—and why Jobs wouldn’t let Cook try to save his life. BY RICK TETZELI AND BRENT SCHLENDER According to Apple CEO Tim Cook, he first learned about Steve’s need for a liver transplant in January...

Fast Company looks at the Brand Evolution of Top Brands

Posted in Branding Articles by Page on November 18, 2014

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A fabulous look at some of the worlds most recognized and adored brands is found in this link to Fast Company. This series of videos really looks brand at the many iconic brands histories to give us insights into the growth and success of these brand icons. Companies like Coca-Cola,...

Apple’s next step is coming

Posted in Business Articles by Bob on August 28, 2013

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Our friend and consulting partner Bob Liljenwall has always been passionate about Steve Jobs and the Apple brand. Check out his thoughts regarding the upcoming announcements from Apple as well as the attributes that the brand must fulfill to be successful in keeping consumers brand loyal. We’re waiting … what...

Don’t say you’re cool, be cool…

Posted in Branding Articles by Bob on June 28, 2013

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don’t say it, be it by denise lee yohn on June 26, 2013 · 0 Comments · in brand communication, marketing brand as business bit: “Don’t say it, be it” – as in “ don’t say you’re cool, be cool… ” – has to be one of the most well-known principles in advertising. And yet we see so...

Wearable Devices as seen by Apple’s Tim Cook

Posted in Business Articles by Bob on May 30, 2013

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Wall Street Journal / BUSINESS Updated May 28, 2013, 11:34 p.m. ET Apple’s Cook Hints at Wearable Devices By SHIRA OVIDE and EVELYN M. RUSLI Lots of studies show Google leap frogging Apple in the mobile hardware business. Doesn’t that concern CEO Tim Cook? No, he says – and then goes on to explain...

Who is Apple? Do they have an identity Crisis?

Posted in Branding Articles, Business Articles by Bob on May 6, 2013

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Apple’s Problem Is Not Product Innovation, It’s Message Renewal by Alan Brew on Apr 30, 2013 It was no coincidence that Samsung ran an eight-page ad in the Wall Street Journal last Tuesday (April 23) trumpeting the Galaxy S4 smartphone. It was the same day Apple was to announce its financial results for...