Tag Archives: analytics

Social business is here … See how it is evolving

Posted in Social Media Articles by Page on December 6, 2013

Social Business is not Dead: New charts and data reveal the real evolution of social businesses December 3, 2013 by Brian Solus In recent times, I’ve noticed a rise in discussions around the “death of social business” and also an increase in alternative “fill in the blank but don’t use...

Measuring Marketing ROI

Posted in Analytics, Marketing Articles by Page on November 27, 2013

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Rethinking Marketing ROI CMO EXCLUSIVES | November 21, 2013 by Jeff Winsper President Black Ink For most marketers, the fourth quarter is budget time: How much are you going to get next year? What are you going to do with it? And, most important, what are we (the business) going to get for...

Data-Driven marketing requires an understanding of area’s of focus before implementing strategy.

Posted in Analytics, Business Articles, Internet Marketing by Bob on November 20, 2013

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With the big data that is being collected in today’s digital marketplace it is often overlooked as to how to prioritize your marketing dollars and efforts. TPG Brand Strategy feels that it is critical to clearly understand what the critical pathways are before you ever begin to develop the...

What is Social Intelligence and how do we use it?

Posted in Business Articles, Internet Marketing, Social Media Articles by Bob on November 19, 2013

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Mark Harrington looks deeply into todays social media to give us strong insights into how to empower or organizations to utilize the big data that is generated for our benefits. Today the boardroom also needs to understand the power of Analytics, social media, and big data. But, at...

Digital Media – Avoiding the deadly sins

Posted in Analytics, Business Articles by Bob on October 28, 2013

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7 Deadly Sins Of Digital Media September 5th, 2013 – 9:32 amBy AdExchanger Today’s column is written by Andrew Shebbeare, founding partner and global chief strategist at Essence. I love digital media. I particularly enjoy the geekery, the data, the possibilities. The only trouble is that when faced with this wonderful box...

Is your digital marketing working?

Posted in Business Articles, Marketing Articles by Bob on September 25, 2013

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TPG has always held the belief that you only follow the latest technology fad if you understand how your customer will use that technology to enhance their lives, how they can build a better connection with you and your products, and you understand how this tool can be used to...

CEO’s are getting engaged in building Digital Enterprise.

Posted in Analytics, Internet Marketing by Bob on August 14, 2013

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Bullish on digital: McKinsey Global Survey results CEOs and other senior executives are increasingly engaged as their companies step up efforts to build digital enterprises. August 2013 | byBrad Brown, Johnson Sikes, and Paul Willmott As businesses continue to embrace digital tools and technologies—especially when engaging with customers—C-level executives in a recent McKinsey survey1 say they...

How important is Customer Experience for today’s business?

Posted in Customer Service and Your Brand by Bob on June 28, 2013

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Customer Experience ‘An Everest-Like Goal,’ Says Forrester’s Burns At CX Forum CMO EXCLUSIVES | June 25, 2013 by Tim Moran Editor In Chief CMO.com SEE MORE BY THIS AUTHOR > INDUSTRY MARKETING & ADVERTISING TOPICS STRATEGIC PLANNING PLANNING CUSTOMER EXPERIENCE MEGAN BURNS FORRESTER TWITTER LINKEDIN FACEBOOK GOOGLE + PINTEREST EMAIL PRINT RELATED ARTICLES...

Implementing Analytics: The Five Pillars

Posted in Analytics by Bob on June 3, 2013

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Analytics Is The Elephant That Can’t Be Eaten One Bite At A Time CMO.com, Karl, June 3, 2013, Implementing Analytics: The Five Pillars Big Data means that you need Analytics… and you really, really need Analytics, not just because of Big Data. You need Analytics to: – know what’s...

Modeling helps assign value to brand & web touchpoints

Posted in Analytics by Bob on May 31, 2013

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TPG realizes that to be able to have a true connection with our consumers either through a retail channel, web / eCommerce channel, or wholesale we need to truly understand how the consumer of our goods, services touches our business, brand, services, and people. Only then do we have a...