Tag Archives: analysis

Data-Driven marketing requires an understanding of area’s of focus before implementing strategy.

Posted in Analytics, Business Articles, Internet Marketing by Bob on November 20, 2013

With the big data that is being collected in today’s digital marketplace it is often overlooked as to how to prioritize your marketing dollars and efforts. TPG Brand Strategy feels that it is critical to clearly understand what the critical pathways are before you ever begin to develop the...

What is Social Intelligence and how do we use it?

Posted in Business Articles, Internet Marketing, Social Media Articles by Bob on November 19, 2013

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Mark Harrington looks deeply into todays social media to give us strong insights into how to empower or organizations to utilize the big data that is generated for our benefits. Today the boardroom also needs to understand the power of Analytics, social media, and big data. But, at...

Digital Media – Avoiding the deadly sins

Posted in Analytics, Business Articles by Bob on October 28, 2013

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7 Deadly Sins Of Digital Media September 5th, 2013 – 9:32 amBy AdExchanger Today’s column is written by Andrew Shebbeare, founding partner and global chief strategist at Essence. I love digital media. I particularly enjoy the geekery, the data, the possibilities. The only trouble is that when faced with this wonderful box...

Pied Pipers annual Motorcycle Dealership review –

Posted in Business Articles, Uncategorized by Bob on May 24, 2013

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Group: Auto OEM Network – World’s Largest Automotive Group Subject: INTERESTED IN THE MOTORCYCLE INDUSTRY TOO? U.S. HARLEY-DAVIDSON MOTORCYCLE DEALERS RANKED HIGHEST BY 2013 PIED PIPER PSI® Pied Piper Management Company LLC is pleased to be able to sponsor the Linkedin Auto OEM Network on behalf of the group’s 140,000+...

Why do we need unbiased research?

Posted in Analytics, Marketing Articles by Bob on May 20, 2013

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This poises a good question? Why do we need unbiased research. The author of this article makes very good points regarding the cost of non-effective research that everyone needs to keep in mind as they evaluate how they measure the results of their various programs. TPG believes...

Social Media, Ad Spend, Results compiled that you should know before you plan your next marketing spend.

Posted in Analytics, Branding Articles, Internet Marketing, Marketing Articles, Social Media Articles by Bob on April 25, 2013

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The information below is a wonderful compilation of results of numerous survey’s, analysis, research and tests regarding the effectiveness of our marketing spend. It looks at where we spend, how we spend, and the results we get from the efforts. It presents in a very unbiased perspective complied...