The single most important investment to make before ever going to market is to first know your customer inside and out. To many companies develop products or services that are driven by their skills and personal passions. Although this can be a driving force for success thru the commitment of that management team, it more frequently ends in failure due to the lack of investment made into understanding their customer, their markets, and their distribution channels.
The Page Group believes that the process always starts with the consumer and knowing what is going to build the strongest connection between the consumer and the brand first. Next is understand the value proposition that the consumer will support for the goods, products of services you supply. To not fully understand the dynamic of knowing your market and consumer is a quick way to find failure in your endeavors.
Let us give you a number of examples on how very successful companies have failed because they let the latest, greatest, coolest, neatest technology drive them product cycle while not understanding first how the consumer would accept and use that technology Very expensive losses were seen, and The Page Group wants to work with you to assure this does not happen in your business cycle.
Then let us develop a plan that will clearly put into focus how this new product, service or brand can influence your consumer to achieve the goals that you desire. The Page Group is strategic, analytic, and has a unique eye for quickly zeroing in on those touch points that connect with the consumer, and then developing the strategies to successful build a long term targeted and results oriented program for you.
TPG succeeds in building strong brand connections, and putting clearly into focus the attributes necessary to succeed in your marketplace.