Digital NewFronts: Online Video Prepares For Prime Time CMO EXCLUSIVES | May 06, 2013 by Mercedes M. Cardona Contributing Writer CMO.com The online video arena is about to get very crowded–way beyond cat videos. Online properties are going to market with more polished content–some made in partnerships with old-line media properties–and they are...
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Category Archives: Marketing Articles
Innovative Marketing is lead by Innovative Thinking – Be Creative
TPG has always believed in challenging the status quo, and to do that you have to be innovative. The following article talks about not getting caught in the same old marketing rut. It challenges your thought process on being creative and innovative. Success in today’s markets is always...
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Digital Media – Are you winning the game?
The Six Characteristics of Companies That Are Winning the Digital Game May 03, 2013 David Edelman McKinsey partner leading Digital Mktng Strategy Practice I recently spent several days with digital tool and digital media companies who aim to change the core operations of marketers through very cool new analytics and workflow capabilities....
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Big Data is Everywhere, but how do you use it???
Say It With Me: Big Data, Big Data, Big Data CMO EXCLUSIVES | April 11, 2013 by Mike Azzara Chief Content Strategist Stein + Partners Brand Activation Everywhere you look, there’s a story about big data’s impact on something. For example, on Monday, I received an email newsletter from CMO.com touting the top...
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CMO Strategies for 2013…Do we need to be a digital CMO?
One of the questions that TPG deals with on a daily basis with our clients is how do we deal with the digital data overload? How are metrics and analytics to be used? How do we avoid our clients being bullied with overwhelming data that does not support...
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Reinventing your Brand…
4 Lessons on reinventing you and your brand May 05, 2013 How can people or companies reinvent their brands? What does it take to remake who we are and how we’re perceived? I’ve been thinking about these questions since having lunch a couple of weeks ago with Dorie Clark, a stellar marketing...
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WHY SOCIAL MEDIA IS IMPORTANT IN A MARKETING STRATEGY
One point that we will add to this conversation is…Social Media must also be right for your business model. You need to understand how it fits with your business, customers, and the ability to build your brand. How does your consumer use social media? How can you...
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Who is Apple? Do they have an identity Crisis?
Apple’s Problem Is Not Product Innovation, It’s Message Renewal by Alan Brew on Apr 30, 2013 It was no coincidence that Samsung ran an eight-page ad in the Wall Street Journal last Tuesday (April 23) trumpeting the Galaxy S4 smartphone. It was the same day Apple was to announce its financial results for...
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Is your website your most critical brand touch point?
Prepare Your Brand, The Internet is Changing Forever by Justin Garvin on May 2, 2013 In this increasingly digital world, your website is your most critical brand touch point. We’ve said it before and we’ll say it again: “What was once delivered is now found.” What was previously marketed and communicated in a...
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Link Building – SEO – Link structure
Basic Links that Every Site Should Have Writing by Brick Marketing in Link Building Arguably the most difficult part of an SEO campaign is the ongoing link building component. It’s a manual, time consuming process to find locations in which to build links. This is especially true now, as the search...
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