Category Archives: Marketing Articles

5 lessons in corporate brand building

Posted in Branding Articles by Bob on May 21, 2013

Five lessons in corporate brand building from the big boys by Jens Lundgaard 17 May 2013 09:30 There’s been some talk in the last weeks about FMCG companies investing in and building their corporate brands. Research by media monitoring company Precise, published in March 2013 says that consumers are more likely to...

Advantage Google…Top 10 Reasons to use Google+

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Social Media and Internet Marketing Solutions Valley Social Media, May 19, 2013 Top 10 Reasons to Use Google+ for Business You can’t afford to put Google+ on the back burner. Here are ten top reasons why… 1. Search engine benefits Creating content in Google+ is like owning the top party...

Secret’s of Luxury Brand marketing???

Posted in Marketing Articles by Bob on May 20, 2013

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8 P’s of luxury brand marketing By a Luxury Daily columnist May 8, 2013 By Rohit Arora Rohit Arora is strategic planning director at Bates Pan Gulf (BPG Group) Luxury brands have always been a fascinating sector and luxury brand marketing one of the most complicated disciplines. Packaged as the 8 P’s...

Reimagining The Brand Experience

Posted in Marketing Articles by Bob on May 20, 2013

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Reimagining The Brand Experience CMO EXCLUSIVES | March 01, 2013, by Tim Suther Chief Marketing And Strategy Officer, Acxiom [Editor’s Note: This guest post was written by Acxiom CMO Tim Suther.] ARTICLE HIGHLIGHTS: Nearly 40 percent of advertising is wasted. Data holds even more potential for advancing humanity. Let’s not forget we exist ultimately...

Branding From The Inside Out

Posted in Branding Articles, Social Media Articles by Bob on May 20, 2013

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CMO EXCLUSIVES | April 23, 2013 by Cheryl Burgess CEO & CMO Blue Focus Marketing Plenty of books have already been written about the nature of social business and what brands need to do in order to prepare. ARTICLE HIGHLIGHTS: The most successful brands empower their employees to keep learning. Companies must establish...

Why do we need unbiased research?

Posted in Analytics, Marketing Articles by Bob on May 20, 2013

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This poises a good question? Why do we need unbiased research. The author of this article makes very good points regarding the cost of non-effective research that everyone needs to keep in mind as they evaluate how they measure the results of their various programs. TPG believes...

B2B Email Marketing

Posted in Direct Marketing Articles, Marketing Articles by Bob on May 17, 2013

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TPG believes in email marketing, but you need to be sensitive to the method your consumer will receive and read that content within. You need to know how much of your audience is reviewing data via mobile marketing channels, and adjust the imagery, and content, to be effective within that...

Connectivity: A conversation with Cisco’s Padmasree Warrior

Posted in Internet Marketing, Uncategorized by Bob on May 16, 2013

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Interview by McKinsey & Company w/ Cisco’s Padmasree Warrior. Connecting everything: A conversation with Cisco’s Padmasree Warrior Cisco’s chief technology and strategy officer describes how the exponential growth of connectivity between people and devices, both mobile and network, will change commerce, business systems, and individual behavior. May 2013 Despite...