Category Archives: Marketing Articles

What is your Brand Vision? Do you need a Brand Roadmap?

Posted in Branding Articles by Bob on May 30, 2013

Do you need a brand road map? Do you have a plan that aligns your customer and shopper based initiatives? It will help you make more effective decisions across all business functions. Here’s how. The goal of a brand vision is to drive sales and profits by building a strong, differentiated...

How do you treat your different customers?

Posted in Marketing Articles by Bob on May 29, 2013

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TPG believes that you must clearly know your customer first before you ever begin new strategies for capturing and building a rapport with them. It all begins with the customer and how they connect with your brand, and the expectations that they have for their involvement with the brand. ...

IT Enabled Business Trends for the Decade Ahead.

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Ten IT-enabled business trends for the decade ahead As technological change accelerates and adoption rates soar, ten pivotal trends loom large on the top-management agenda. Article|McKinsey Quarterly May 2013 | byJacques Bughin, Michael Chui, and James Manyika Three years ago, we described ten information technology–enabled business trends that were profoundly altering the...

Marketing Predictions – Harvard Business Review

Posted in Marketing Articles, Uncategorized by Bob on May 29, 2013

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A Futurist Looks at the Future of Marketing by Dana Rousmaniere | 10:00 AM May 24, 2013 Digital marketing is evolving as fast as any other medium on our tablets, smartphones, Google Glass and beyond. To learn about what the future may bring to this marketing genre, we reached out to Gerd Leonhard,...

Can Legacy Brands Connect in today’s social world?

Posted in Marketing Articles by Bob on May 29, 2013

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Vintage Advice For Connecting Millennials To Legacy Brands CMO EXCLUSIVES | May 23, 2013 by Francois Jumeau Marketing Director Conseil Interprofessionnel du Vin de Bordeaux Since the 1970s, American wine drinkers have had access to an increasing array of choices. Wine is now made everywhere, from California to New Zealand, including “old world”...

Disruptive technologies: Transforming Business

Posted in Marketing Articles, Social Media Articles by Bob on May 23, 2013

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McKinsey Global Institute Disruptive technologies: Advances that will transform life, business, and the global economy May 2013 | byJames Manyika, Michael Chui, Jacques Bughin, Richard Dobbs, Peter Bisson, and Alex Marrs Download Executive SummaryPDF–3MB Full ReportPDF–4MB The relentless parade of new technologies is unfolding on many fronts. Almost every advance is...

Redesign of Google+ & other Updates in Social Media

Posted in Social Media Articles, Uncategorized by Bob on May 23, 2013

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Google+ Redesign: This Week in Social Media By Cindy King Published May 18, 2013 What’s New This Week? Google+ Unveils New Design: The new Google+ design “helps you easily explore content as well as dramatically improves your online photo experience to give you crisp, beautiful photos—without the work!” YouTube : Meet...

Harley-Davidson’s Marketing for 110th Anniversary

Posted in Marketing Articles by Bob on May 22, 2013

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Having owned a motorcycle company myself, American Motorcycle Co 1902 LLC, I am passionate about the sport and its ability to again grow and re-establish itself as a diverse and dynamic industry. This past economic recession had devistating impacts on the industry most severely with the smaller OEM’s that...

What does your logo say about your brand / company ???

Posted in Branding Articles by Bob on May 21, 2013

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365 Creative is a creative house, and they speak to the topic of design, but today a brand is NOT its logo. A logo is part of the overall brand statement and it must be aligned with the brand DNA, the brand image, brand connecting points, brand message statement,...