Category Archives: Marketing Articles

Challenge Your Marketing : Success comes from Challenging the traditional.

Challenge Convention Sticky Branding.com June 13, 2013 Not all companies are equal. Two companies could leverage the same strategy, but achieve entirely different outcomes. The difference is in their creativity and execution. The devil is in the details. As David Aaker wrote, “The best ideas not executed well and...

Marketing Leaders : What makes best in Class CMO’s successful???

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IDC Announces the 2013 Chief Marketing Officer ROI Matrix, Providing Insights Into What Makes the Technology Industry’s Best-in-Class CMOs Successful June 3, 2013 I just wish to share the conclusion. You can read the full press release here. As President of the sales lead generation company Find New Customers, it is my mission...

Content Marketing – Building Content

Posted in Marketing Articles by Bob on June 11, 2013

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Outsourcing : branded and non branded content Jun. 06 As many have realized, with more people online, more often, from more devices the need to be heard above the noise is only going to get harder and harder for everyone. Content Marketing refers to employing content that will engage a...

Latino Market – Trending & Unique

Posted in Business Articles, Marketing Articles by Bob on June 6, 2013

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Latino Marketing- Trending and Unique, The Hispanic Market Posted by Paulette Kranjac on Wed, Jun 05, 2013 @ 04:27 PM Within the next eighteen months, Latino markets will represent $1.5 trillion in buying power and will be 30% of the U.S. population in a mere, 36.5 years.[1] According to Nielsen[2], the largest minority...

Improving Digital Marketing Results…

Posted in Analytics by Bob on June 5, 2013

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HBR Blog Network Make These Changes to Help Digital Marketing Fulfill Its Potential by Eddie Yoon and Jim Eckels | 11:00 AM May 31, 2013 The promise of digital marketing continues to grow as big data gets bigger and is turbo charged with mobile and social. In theory, digital marketing should be...

Measuring Loyalty Program Activation & ROI

Posted in Business Articles, Customer Service and Your Brand, Marketing Articles by Bob on June 5, 2013

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How To Measure Your Loyalty Program’s Incremental ROI CMO EXCLUSIVES | May 31, 2013 by Mickey Neuberger Vice President, Loyalty Strategy TIBCO Loyalty Lab Prior to launching a loyalty program, smart marketers build ROI models that forecast incremental profits based on anticipated lifts across three key customer revenue variables: average order size, yearly...

Exceptional Customer Experience – Why???

Posted in Business Articles, Customer Service and Your Brand by Bob on June 5, 2013

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. The Age of the Customer has arrived. Because of the growing empowerment of customers, the discipline of customer experience (CX) is transforming both B2C and B2B businesses. That’s exactly what last month’s Customer Experience Exchange West Coast, in San Diego, was all about. The conference was a follow-up to the Customer...

Implementing Analytics: The Five Pillars

Posted in Analytics by Bob on June 3, 2013

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Analytics Is The Elephant That Can’t Be Eaten One Bite At A Time CMO.com, Karl, June 3, 2013, Implementing Analytics: The Five Pillars Big Data means that you need Analytics… and you really, really need Analytics, not just because of Big Data. You need Analytics to: – know what’s...

Brand Segments

Posted in Branding Articles, Business Articles, Uncategorized by Bob on June 3, 2013

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HOW CAN ONE BRAND APPEAL TO DIFFERENT BRAND SEGMENTS? May 17, 2013 · by Wavelength Marketing · in Brand Personality, Brand Strategy, Brands and Emotion. · At a recent workshop in Kuala Lumpur an Executive who overseas strategy at a global brand posed an interesting question her firm had been wrestling with: “How can one brand...

Modeling helps assign value to brand & web touchpoints

Posted in Analytics by Bob on May 31, 2013

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TPG realizes that to be able to have a true connection with our consumers either through a retail channel, web / eCommerce channel, or wholesale we need to truly understand how the consumer of our goods, services touches our business, brand, services, and people. Only then do we have a...