Category Archives: Marketing Articles

Wharton evaluates the future of advertising …

Posted in Marketing Articles by Bob on July 12, 2013

CMO NETWORK 7/10/2013 @ 4:50PM |2,970 views What Does The Future Of Advertising Look Like? CMOs Convene At Wharton To Explore 2020 is a mere seven years out. Yet given the rate of change happening in the advertising and marketing world, it might as well be light years away. And the industry...

Can Consumers be Brand Blind ? Is Brand Blindness on the rise ?

Posted in Branding Articles by Bob on July 12, 2013

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‘Brand Blind’ Consumers May Be on the Rise Column By LARRY D. WOODARD Graham Stanley Advertising CEO and President I took a seat at the diner where I regularly eat breakfast just in time to hear the woman sitting at the table across from me ask for a Diet Coke....

Marketing ROI

Posted in Marketing Articles by Bob on July 10, 2013

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Redefining Marketing ROI CMO EXCLUSIVES | July 09, 2013 by Christine Nurnberger Vice President, Marketing SunGard Availability Services For ages, chief marketing officers have been seeking an elusive ROI utopia, to no avail. Today, however, by aligning their sales and marketing organizations and employing new technology advances, they can achieve that goal. ARTICLE...

What value does a strong brand bring to your business?

Posted in Branding Articles, Marketing Articles by Bob on July 8, 2013

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Strong brands have a higher purpose Posted on June 26, 2013, Ashley Konson Some products and services have names that are devoid of meaning from a branding perspective. That is to say, they lack the positive associations in the mind of the customer linking the product or service to a compelling promise...

A Creative Brief can keep you in focus.

Posted in Marketing Articles by Bob on July 8, 2013

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How to write a “MINI” creative brief? 2July2013, Graham Robertson Arguably things today are moving faster than ever. With the advent of new media options such as social, digital and search media, the list of tactics is longer than ever. Opportunities come to brand leaders needed quick decisions and even faster execution....

Marketing Trends for 2013

Posted in Marketing Articles by Bob on July 3, 2013

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5 marketing trends defining 2013 (so far) Drew Hubbard Posted on July 01, 2013 It’s been an exciting six months in the digital marketing industry. But seriously, has there ever been a boring six months? You might hear the random industry grump note that marketing hasn’t seen a useful new...

Do you need a VP Marketing or CMO in Your Business?

Posted in Marketing Articles by Bob on July 1, 2013

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Why Every Company Needs a VP of Marketing or Chief Marketing Officer June 1, 2013Leave a Comment “Marketing Looks for Mr. Right. Sales looks for Mr. Right Now.”Mitch Bishop, now with Moovweb at the CMO Thought Leadership Summit A CMO at this event said those very words to me, which is...

Celebrity Pitchmen – Good Idea or Bad???

Posted in Marketing Articles by Bob on July 1, 2013

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Zimmer and Deen – Are pitchmen still a good idea? Posted on June 27, 2013 by davetuchler Sort of weird that both George Zimmer and George Zimmerman are in the news this week. One is defending himself, the other is a men’s clothing marketing icon and decidedly playing offense, and is the one we’ll...

Don’t say you’re cool, be cool…

Posted in Branding Articles by Bob on June 28, 2013

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don’t say it, be it by denise lee yohn on June 26, 2013 · 0 Comments · in brand communication, marketing brand as business bit: “Don’t say it, be it” – as in “ don’t say you’re cool, be cool… ” – has to be one of the most well-known principles in advertising. And yet we see so...