Category Archives: Marketing Articles

Is Customer Experience & Understanding 1 of the 5 P’s of Marketing?

Posted in Marketing Articles by Bob on August 26, 2013

Why Driving Authentic Connections Is Now Part Of The Marketing Mix CMO EXCLUSIVES | August 20, 2013 by Michael Hinshaw Managing Director MCorp Consulting The majority of us (I hope) understand the importance of improving customer experience. Without our customers, we couldn’t even be in business. They’re central to everything we do—and we...

2013 Great Marketing Campaigns

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8 Of The Best Influencer Marketing Campaigns From 8 Hot Agencies Forbes Magazine Mark Fidelman, Contributor 8/06/2013 @ 2:36PM The co-author of Influence Marketing, Danny Brown asked this question in a recent blog post:What’s the future of influence marketing?Brown goes on to outline in an infographic how agencies and brands are doing influencer marketing...

Results on Social Business Study – MIT & DeLoitte Study

Posted in Internet Marketing by Bob on August 14, 2013

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Social Business Study: Shifting Out Of First Gear August 13, 2013 FROM MIT SLOAN MANAGEMENT REVIEW AND DELOITTE › Seventy percent of respondents to the 2012 global executive social business survey conducted by MIT Sloan Management Review and Deloitte believe social business is an opportunity to fundamentally change the way their organization...

CEO’s are getting engaged in building Digital Enterprise.

Posted in Analytics, Internet Marketing by Bob on August 14, 2013

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Bullish on digital: McKinsey Global Survey results CEOs and other senior executives are increasingly engaged as their companies step up efforts to build digital enterprises. August 2013 | byBrad Brown, Johnson Sikes, and Paul Willmott As businesses continue to embrace digital tools and technologies—especially when engaging with customers—C-level executives in a recent McKinsey survey1 say they...

Lasting Brand Connections

Posted in Branding Articles by Bob on August 12, 2013

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Brand Love for the Long Haul: Five Tips for Lasting Connections With Customers by Christina Papale | August 6, 2013 The exhilarating rush of new love often feels like it will last forever. But anyone in a long-term relationship knows that love’s initial flames often die down, replaced by a more stable...

Big Data Marketing requires Big Pocket Investment…See latest Survey

Posted in Analytics, Business Articles by Bob on August 9, 2013

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Big Data Marketing Global Survey Released Summary: Data Warehousing juggernaut Teradata surveys over 2200 marketers globally, on their data harnessing strategies, and shares the results. ZDNet…Aug 5, 2013 By Andrew Brust for Big on Data | August 5, 2013 Teradata has released the results of its 2013 Data Driven Marketing Survey, compiling responses from over 2200...

CMO Role is changing

Posted in Business Articles, Marketing Articles by Bob on August 9, 2013

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Forbes BUSINESS 8/07/2013 @ 9:35AM Survey Says It’s A Great Time To Be CMO Michael Brenner The main finding from a survey of senior marketing executives conducted by Forrester and theBusiness Marketing Association was that there has never been a better time to be a CMO at business-to-business organizations. Two years...

The Art of Brand Positioning…

Posted in Branding Articles by Bob on August 6, 2013

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The Art of Positioning Your Brand and Why You Can’t Afford to Screw It Up BY JIM JOSEPH | July 19, 2013 Many people have different interpretations about what brand positioning means. It’s one of those concepts that is hard to pin down, yet at the same time is so important to the success of...