Category Archives: Marketing Articles

Is your digital marketing working?

TPG has always held the belief that you only follow the latest technology fad if you understand how your customer will use that technology to enhance their lives, how they can build a better connection with you and your products, and you understand how this tool can be used to...

New Life For Old Media – TV

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CMO EXCLUSIVES | September 24, 2013 by Keith Loria Contributing Writer To paraphrase Mark Twain: The death of TV has been greatly exaggerated. ARTICLE HIGHLIGHTS: Television is no longer a one-way flow of information. The intersection of TV content and digital content has helped boost the ability of TV to engage audiences. What...

Does your company culture reflect your brand?

Posted in Marketing Articles by Bob on September 20, 2013

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How Company Culture Can Empower Your Brand Identity Lab, Sept ADAM HANSEN | 09/11/13 The average full-time employee spends around 2,080 hours at the office each year. Most people spend that time one of two ways: happily going about their business or fuming about how much they hate their job. Those polar...

The future of Video Advertising

Posted in Business Articles, Marketing Articles by Bob on September 18, 2013

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The State Of Online Video Advertising CMO EXCLUSIVES | September 11, 2013 by Giselle Abramovich Senior & Strategic Editor Online video advertising–any video content a brand creates to influence consumer purchase–comes in all different forms and on many different platforms. But no matter how or where you serve it, it is poised for...

What is Brand Positioning…

Posted in Branding Articles by Bob on September 17, 2013

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This comes from a posting on Opento Sept 15, 2013 A brand is not just a promise – brands need to deliver. Knowing how a brand really works is the key to brand positioning. In the first of 3 posts on brand positioning this week, we look at how a...

Know your audience and other secrets to CMO success.

Posted in Branding Articles, Marketing Articles by Bob on September 16, 2013

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The 10 Secrets Of CMO Success CMO EXCLUSIVES | April 24, 2013 by Keith Loria Contributing Writer CMO.com Know your audience. Build credibility. Use the right tools. Granted, tips like those might seem generic, but they are among the “secrets” CMOs and other high-level marketers attribute for their successes. ARTICLE HIGHLIGHTS: The era...

e-Commerce analysis and results

Posted in Internet Marketing by Bob on September 11, 2013

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15 Mind-Blowing Stats About E-Commerce CMO EXCLUSIVES | September 04, 2013 by Giselle Abramovich Senior & Strategic Editor E-commerce is changing. More devices are being used to access the Internet, and people are accessing more platforms to help guide their purchase decisions. CMO.com compiled some stats from around the Web to get a...

Is your organizational culture in sync with your brand?

Posted in Marketing Articles by Bob on September 10, 2013

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How to determine if your organizational culture is building your brand Ashley Konson, Posted on August 30, 2013 Nurturing an organizational culture where employees live the passion of the brand is one of the crucial tasks on which a leadership team must focus its efforts to build a strong brand and business....

McKinsey survey identifies digital future

Posted in Marketing Articles by Bob on September 10, 2013

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Bullish on digital: McKinsey Global Survey results CEOs and other senior executives are increasingly engaged as their companies step up efforts to build digital enterprises. August 2013 | byBrad Brown, Johnson Sikes, and Paul Willmott As businesses continue to embrace digital tools and technologies—especially when engaging with customers—C-level executives in a recent McKinsey survey1 say they...