Category Archives: Marketing Articles

CPG need to do some work to catch up in Digital Marketing

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Deloitte Study: CPG Brands Playing Catch-Up In Digital CMO EXCLUSIVES | December 16, 2013 by Giselle Abramovich Senior & Strategic Editor CMO.com Consumer-packaged goods companies are underestimating the potential of e-commerce for growing their business, according to a new study by Deloitte. The report, “Digital Commerce in the Supermarket Aisle,” analyzed responses from...
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2014 Content Marketing Forecasts

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the-page-group
The Content Marketing Forecast: 10 Predictions for 2014 BY SHAFQAT ISLAM Mashable.com 2013 was the year of Red Bull. At every marketing conference, not a panel went by without a shout-out to the content marketing geniuses based in Santa Monica and Austria.But as an industry, we owe it to ourselves to...
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Trends heading into 2014

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CMO.com reaches out to top industry leaders to once again find out what are the trends, the patterns, the opportunities, the risks, and the rewards ahead in marketing for 2014.   See what thought leaders think about the upcoming marketing season 2014 Will Be The Year Of The ___: Marketing...
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Tell a story first.

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Reiches-baird
Our friend Ray Baird at RiechesBaird wrote this very short review of why a story is so much more impactful than a presentation (powerpoint, etc.).   This reinforces a valuable lesson that selling is always about building trust, and opening a dialogue that solves the problems of the parties that...
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Creating Unique Customer Experiences

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Fresh-Juice
TPG’s close friends over at Fresh Juice posted this interesting interview with Charlie Morrow regarding the value and experiences of driving unique customer drive marketing experiences.   It is a very interesting read about some dynamic marketing programs that use personal connection, engagement, sound and video to connect even more...
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10 Steps in Marketing for 2014

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The Page Group is always concerned that clients over analyze and jump into trends and marketing opportunities because they read the latest article on upcoming marketing trends, but you need to understand how these trends first connect with your consumers.  To not do so sends you off on a non-productive...
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Social Media Landscape Analysis 2013

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The 2013 CMO’s Guide To The Social Media Landscape CMO EXCLUSIVES | March 05, 2013 First there were 10. Our inaugural “CMO’s Guide To The Social Media Landscape,” in 2010, included the top players of the day: Twitter, Facebook, Flickr, LinkedIn, YouTube, Digg, StumbleUpon, Yahoo, Reddit, and Delicious. As the social sphere...
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Marketing trends for 2013-14

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13 Major Marketing Trends For 2013 CMO EXCLUSIVE | January 08, 2013 By Sam Greengard, Contributing Writer, CMO.com It’s no secret that marketing has undergone more changes during the past five years than perhaps the preceeding 100 years. Staying current with the dizzying array of technologies and trends has emerged as a...
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